Champion Outdoor Creative

The photo to the right appeared across the World Wide Web to hundreds of thousands of people across the internet. Nearly everyone I am networked with had posted or viewed via Social Media, sharing, commenting or liking. It was on Twitter, Facebook and LinkedIn. Perhaps more.

The bulletin sized billboard, appearing over 50 feet tall to the top, was created truly larger than life, using 3D and special embellishments beyond OAAA's standard extensions guidelines for the Out of Home Industry. (5’ to 5’6” on top, 2’ on the side and 1’ on the bottom).  The fully uniformed, Minnesota Viking Football Player, brought to us by HyVee, a 240 locations Supermarket chain headquartered in West De Moines, Iowa, can be described as nothing short of Spectacular! 

Last week, joining thousands of people viewing this outstanding creative, I shared it with over 350 prospects I manage personal communication to weekly. Today, it’s shared with you. 

Though the install is over a week old; Great Outdoor never tires. Great Outdoor never bores.

As members of the Out Of Home profession, it is our obligation to share and promote Outdoor Advertising creative. Great OOH creative is our best OOH Champion. Sharing creative is one of the better cold sales calls you'll ever make. No matter who owns or designs it. Whether we are close friends with the company responsible for the campaign, know little about them, or are direct competitors, sharing encourages others to gaze on the message and say, “I want to do that!”