Champion Our Cause by Referring Businesses for B2B Marketing Excellence

One of the hardest things for most people to do in both business and life is to ask for help.?

We often hesitate due to pride, fear, and the belief that we should handle everything on our own. Admitting we need assistance can feel like a weakness, but in reality, it opens doors to new perspectives and opportunities.?

When we finally ask for help, we often find people are more than willing to step up and support us. Embracing the strength in vulnerability can lead to breakthroughs and stronger relationships, fostering collaboration and growth.

ON A PERSONAL NOTE

In our “almost” seventh year, 26 Characters continues to help B2B businesses grow, and now I’m seeking your help to continue this mission.

Our perfect client is a B2B company that operates as a service business, either in the mid-market or large enterprise space. Ideally, they have a global footprint and a Chief Marketing Officer (CMO) who understands the importance of strategic marketing.?

Their sales cycle typically ranges from 3 to 12 months, and they recognize the need for more effective marketing strategies to drive growth. They are not just in need of more effective marketing—they actively want it and are committed to investing in solutions that will yield long-term results.

If you need help or know of anyone who needs help with their B2B content marketing, please reach out to me.

Episode 34: Unlock Your Marketing Potential: AI, NLP & Beyond | Katie Robbert

In this episode, Steve chats with Katie Robbert, Co-Founder and CEO of Trust Insights, about how natural language processing (NLP), machine learning, and AI can transform marketing. Katie highlights how these tools unlock insights from customer feedback, helping businesses understand their customers' needs beyond conversion metrics.

She also shares practical tips for working with developers, using Google Trends for market analysis, and the psychology of marketing. Katie emphasizes patience, self-awareness in technology adoption, and the importance of continuous learning.

Key Takeaway: Understanding customer needs deeply is crucial. Leveraging NLP and AI can optimize processes, but human insight, patience, and continuous learning are essential.

Episode 35: Driving Innovation in B2B Marketing: AR, AI, & CX Insights | Joel Harrison

In this episode, Steve and Joel Harrison discuss award-winning marketing campaigns: one using augmented reality (AR) for social impact and another enhancing customer experience through a book club. They explore how AI is transforming content creation and the evolution of marketing.

Joel emphasizes the importance of staying creatively curious, continuously learning, and maintaining humility in marketing. Creativity and innovation are crucial for engaging customers, and technology plays a significant role in shaping customer experiences.

Key Takeaway: Adaptation to evolving customer expectations, the human touch in AI-driven content, and continuous learning are vital. Creativity, humility, and leveraging technology like AR are key to successful marketing.

Episode 36: Optimizing B2B Marketing Operations: AI, Automation & Building Customer Relationships | Charlie Riley

Steve sits down with Charlie Riley, Vice President of Marketing for North America at Send. Charlie shares his extensive experience with franchise groups and local co-marketing co-ops.

Steve and Charlie discuss marketing operations optimization, the use of AI and automation for efficiency, and the importance of internal education and communication. They explore community-led sales and marketing, building customer relationships, asynchronous meeting methods, understanding product offerings, and balancing automation with a human touch.

Key Takeaway: Optimize B2B marketing operations with AI and automation while maintaining customer relationships. Embrace community-led sales, asynchronous methods for meetings, and continuous learning. Internal education and effective communication are crucial for successful marketing initiatives.

Stay tuned for more discussions from industry experts in our upcoming episodes!

Ever Wonder What 26 Characters Does?

So, you want to know what 26 Characters does? Picture a team of marketing superheroes swooping in to save your B2B business from the clutches of boring content.?

We craft everything from blog posts that make you look like a thought leader to social media posts that even your competitors will “like.” Need a case study that will knock your socks off? We’ve got you covered. Ebooks, reports, white papers? Check, check, and check! We turn your marketing woes into wow moments and sprinkle a bit of magic along the way.?

But our true superpower lies in planning. Picture this: you’ve got a killer marketing vision, but you need someone to help you think it through without it ending up like a chaotic fireworks display. Enter 26 Characters.?

We’ve been there, done that, and we know all the shortcuts. We take your brilliant ideas and map out every detail so your team can execute flawlessly. Think of us as your marketing sherpas, guiding you up the mountain of success without any unnecessary detours.

If you’re curious to see what we do, check out our really clear but slightly boring PowerPoint. Or, you can enjoy the funny meme that describes what we do. Check it out here.

Last Laugh: A Fun Meme?

And with that, we've reached the end of our newsletter journey.?

Keep smiling, stay creative, and remember: in the world of marketing, it's those who dare to be different that make a lasting impact.?

Stay bold, stay inspired.

Until next time, happy marketing!

Steve