Chameleon Effect | The Week of June 20
Create a smooth transition between the stages of user experience that will encourage customers to take the next step.
This theory states that we unconsciously repeat the behaviors of others in order to fit in. Some psychologists even argue that the chameleon effect is the phenomenon that?helped humans evolve and survive.
Read one of?the most popular UX Magazine articles?to learn more about 5 cognitive psychology theories that can contribute to UX design quality and help you create the experience you want your customers to have.
frilans
2 年Buen día
Senior Service Designer at The Department for Work and Pensions (DWP) | Inclusive Design & Data-Driven Decisions | Transforming Service Ecosystem to Elevate Overall Efficiency & User Trust
2 年Interesting read. When wireframing and developing prototypes, I always try to evaluate my designs against most of these theories such that now I often follow their principles unconsciously.
UX @ IBM | Enterprise UX | UX Researcher | ex-EY, Human Factors, BCG | ?? I Help Companies Hit Key Product Matrices using UX Research & Design
2 年How is chameleon effect different from Mirroring behaviour of users?