The Challenges and Triumphs of Female Entrepreneurs in Achieving Fair Equity and Empowerment.

The Challenges and Triumphs of Female Entrepreneurs in Achieving Fair Equity and Empowerment.

As a trailblazing Black woman in finance (what I consider myself lol), there's no shortage of hurdles on my path to business equity. I’ve navigated teh maze of obstacles that women, especially women of colors, face. Despite the increasing appreciation for diversity and inclusion, we often remain invisible. The road to funding is littered with barriers. Challenges amplified by deeply rooted biases and a scarcity of resources. Today, I'll shine a spotlight on the THREE primary hurdles we face in our quest for funding, and equip you with actionable tactics & strategies to overcome them.

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Issue 1: Insufficient Coaching and Preparation

For too many driven, innovative women, the journey to funding is made harder by the lack of access to effective coaching. We're talking about women entrepreneurs bursting with passion and ground-breaking ideas, yet they're left navigating the pitching process without a compass. This gap in preparation can lead to missed chances and, sadly, doors being closed by investors. But remember, every 'no' is one step closer to a 'yes'. Never let the fear of striking out keep you from playing the game.

Why It Occurs:

  • Limited Access to Networks: Women have restricted access to influential networks that offer mentorship and coaching, especially true for women of color, who may not see themselves reflected in these networks.
  • Underrepresentation in Business Education: Traditional business education and training programs frequently fail to address the unique challenges women encounter, leaving them unprepared for investor meetings.

Solutions:

  • Pursue Mentorship: Actively seek mentors who can guide you on preparing for investor pitches. Utilize platforms like LinkedIn to connect with seasoned entrepreneurs and investors. Leadership experience tour

Growth Factory

StartupSac

  • Engage in Accelerator Programs: Enroll in accelerator programs oriented towards women that offer coaching, resources, and networking opportunities. These programs can provide the support needed to refine your pitch and strategy.

FourthWave

MinervaVerse

  • Invest in Ongoing Learning: Take courses and attend workshops that focus on pitching, business strategy, and financial literacy. Knowledge is power, and the better prepared you are, the greater your chances of securing funding.

Rise to Capital

Issue 2: Gender Bias and Discrimination

The investment world still wrestles with the ghost of gender bias. As women entrepreneurs, we're often met with raised brows questioning our abilities and the prospects of our businesses. This bias doesn't always roar; it whispers, showing up as different questioning compared to our male peers or less generous investment terms. But we rise, we persist, and we overcome.

Why It Occurs:

  • Stereotypes and Assumptions: Investors may have unconscious biases questioning a woman's leadership in business.
  • Lack of Representation: The majority of venture capitalists are men, and this lack of diversity can perpetuate biased decision-making processes.

Solutions:

Construct a Strong Support System: Connect with entrepreneurs, mentors, and advocates for support and guidance.

Counter Bias with Data: Reiterate your business's potential with strong data, achievements, market research, and financial projections to combat bias.You need to be TWICE as Good and TWICE as Prepared.

Stand Up For Yourself: When engaging with investors, assertiveness and confidence are key. Challenge bias and advocate for fair treatment.. But don’t be aggressive and control your emotions!

Issue 3: Limited Access to Capital

Women entrepreneurs face challenges accessing capital compared to men due to factors like smaller networks, limited venture capital for women-led businesses, and fewer women in investment roles.

Why It Occurs:

  • Historical Exclusion from financial networks and decision-making positions, resulting in limited access to capital.
  • Perceived risk in investing in women-led businesses, despite evidence showing otherwise.

Solutions:

  • Utilize Alternate Funding Sources: Explore non-traditional funding options such as crowdfunding, angel investors, and grants specifically designed for women entrepreneurs.
  • Network Strategically: Attend industry conferences, pitch events, and networking mixers to connect with potential investors and partners. Building relationships can open doors to funding opportunities.
  • Emphasize Value Proposition: Highlight the unique value your business brings to the market. Investors are looking for innovative solutions and high-growth potential, So articulate how your business meets these criteria.

The Potential of Women Entrepreneurs Post-Investment

Despite these hurdles, the potential for women to dominate the business world post-investment is clear. Here are three reasons:

  1. Power of Perspective: Women aren't just sitting at the table, they're bringing fresh ideas and pushing the boundaries of innovation. By leading businesses, they unlock unexplored markets and create products that speak to a wider audience.
  2. Success in Numbers: Numbers don't lie—women-led businesses often surpass their male-led counterparts when it comes to revenue growth and return on investment. Investors who recognize this potential are in for a win-win situation.
  3. **Resilience in Action: Women entrepreneurs are no strangers to resilience and adaptability. These are the traits that allow them to navigate the unpredictable sea of business. Their ability to adapt, overcome, and keep pushing forward makes them leaders in the truest sense.

The Call to Action

To my women entrepreneurs, it's our time to step up and seize the opportunities that lie before us. Let's not shy away from the harsh truths of our challenges, instead, let's equip ourselves with the right tools and knowledge to surmount them.

Seek out guidance, commit to lifelong learning, and build a robust support network.

Stand up for yourself and confront the prejudices that try to hold us back through preparation so you leverage the opportunities that WILL come your way.

To all you investors and business leaders out there, I implore you to recognize the untapped potential in businesses led by women. Please, support and invest in us women entrepreneurs - it's not just about fairness, it's about making sound business decisions. Together, we can craft a more inclusive and thriving business landscape.

Let's all stand up and ensure that none of us are left behind. The future of business is diverse, inventive, and steered by women who are ready to take on the world.



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?? DominoFX Group provides capital to small businesses, matching Founders to Funders, helping them find, compare, and secure the most competitive financing options they qualify for. "Women-Led Capital for Women-Led Ventures."

DominoFX group brings together 40 years of experience in merchant banking of placing loans of all types with its expansive database of lenders and investors who values our Team's expertise in putting together comprehensive and professional loan packages. So instead of you filling out countless online applications with 1,000s of unknown lenders online, you have DominoFX Group's targeted approach of having many lenders who know your situation, looking at your capital needs.

Dominique Brun teaches entrepreneurs how to LEVERAGE personal, business credit and small business financing to build wealth, grow their companies and access capital for business and investment opportunities.

??Our mission is to provide capital and coaching on how to access funding for business and investments, drive $1B into communities for small business, ownership and economic mobility.

??Vision: Build a new way of accessing capital for women. —— ?? Let's Build. Share with your network if you found this helpful. Spread the love and let’s get you funded!

Resources to Help You Execute:

Here is a quick checklist to get you started. Remember imperfect action beats inaction, get started, stay consistent and let's Build! ??

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