The challenges of a traditional mindset in the world of digital-first retail

Welcome to This Month’s Edition!

?? We’re launching Future Ready, the podcast helping retailers lead the digital charge. In each episode, I’ll be talking with retailers, brands and experts about digital transformation in retail.

You can check it out here: https://www.youtube.com/watch?v=LDESw-knN6A

For the season premiere, we’re joined by our very own CEO, Mark S. Rasmussen, to discuss the company’s evolution and how iPaper sees the future of digital leaflets and promotions. (Pssst.. check out our?brand new product page, if you want to know what it will look like!)

In celebration of that, me, our Market Insights Strategist, will rant at you about why you can't waste another minute NOT shifting your mindset to digital-first. Which not-so coincidently is our topic of the month

Let’s get into it.?

?? Topic of the Month: The challenges of a traditional mindset in the world of digital-first retail

?? Why is this topic relevant?

Digital-first isn’t just about prioritizing digital channels above all else. It’s about rethinking the foundation your business is built on—restructuring the organization, shifting mindsets, and strengthening connections between departments to drive growth and profitability.

I’m tired of hearing the same phrase over and over (yes, I’m guilty too): “In the ever-evolving world of retail…” ??

But there is a reason why that phrase is so popular: retail will change more in the next 10 years than it has in the past century. Not only because consumer behavior evolves, but because the technology we have today—and what’s coming—is disrupting everything.

What we’re doing (or trying to do) is adopt tech to reach consumers better, deliver products faster, and increase basket size and loyalty.

Here’s the catch: we’re using tech to chase old KPIs and measuring growth and profitability through an outdated lens. This approach is no longer enough and is quickly becoming irrelevant.

If you're interested in learning more about digital-first retail, check out my article with iPaper's take on: Re-thinking the Analog Mindset in Retail.

?? Quote of the Month:

"We’re building an engine that supports a wide variety of campaign outputs, and as new channels emerge, we’ll be ready to add them seamlessly. This means that, in two or three years, when a new output is in demand, we’ll have a universal engine that can adapt and evolve, ensuring we’re ready for whatever the future holds." -

?- Mark S. Rasmussen, CEO of iPaper

That's it!

Stay tuned next month where we'll be exploring the Martech Adoption Gap ??.