Challenges and Opportunities in the Indian Biscuit Market: A Comprehensive Report

India biscuits market is flourishing due to a surging demand for convenient snacks from the busy and growing population with an increasing level of disposable income across the expanding urban areas, evolving consumer preferences, and innovative packaging solutions.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated India Biscuits Market size by value at USD 3.31 billion in 2023. India Biscuits Market size to expand at a CAGR of 4.1% reaching a value of USD 4.21 billion by 2030. The Biscuits Market in India is propelled by a surge in demand for convenient, ready-to-eat snacks amidst increasingly hectic lifestyles and growing awareness about health and wellness. Urbanization and rising disposable incomes have fueled a preference for healthier biscuit options, such as whole wheat and oats-based varieties. Industry stalwarts like Britannia and Parle are spearheading the growth of India Biscuits Market, expanding their product portfolios to cater to both urban and rural consumers. The penetration of branded biscuits in rural areas is rapidly accelerating as these companies enhance their distribution networks and tailor their offerings to diverse regional tastes. Furthermore, innovative packaging solutions, such as airtight wraps and air-cushioned packs, are enhancing product life and quality, fostering consumer trust and driving market expansion.

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Growth Drivers

Innovations in Flavors and Packaging

Innovative flavors and packaging is playing a crucial role in driving the growth of India Biscuits Market. Bühler India’s launch of its SmartLine solutions, including the DirectBake Smart oven and RotaMold Smart rotary molder, equips biscuit manufacturers with cutting-edge technology to create a diverse array of biscuits in various shapes and flavors. The DirectBake Smart oven, designed for flexibility in baking, features recipe-controlled settings that ensure high-quality output, while the RotaMold Smart facilitates the precise molding of intricate designs, meeting the rising consumer demand for variety. Simultaneously, MLT Pack Services, established by engineers Narayan Kshirsagar and Sandip Jarkad, is at the forefront of innovation in biscuit packaging machinery.

Restraints

Rising Raw Material Costs

Volatile and increasing costs of raw materials are a significant restraint on the growth of India Biscuits Market. As prices for essential ingredients, such as wheat, sugar, and fats continue to increase, manufacturers face pressure on their profit margins. This escalation in costs often leads to higher retail prices for consumers, potentially reducing demand for biscuits. Additionally, manufacturers may be forced to compromise on quality or adjust recipes, impacting product appeal.

Competitive Landscape

Major players operating in India Biscuits Market include Ltd Britannia Industries Limited, Parle Products, ITC Limited, Nestlé India Limited, Godrej Consumer Products Limited, Bikanervala, Mrs. Bectors Food Specialties Limited, Ananda Foods, Anmol, Priya Gold, and Patanjali. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Recent Developments

• In August 2024 - ITC introduced a new biscuit called 'Super Egg & Milk' under its Sunfeast brand, aiming to create a unique category in the biscuit market. Combining milk and eggs, the product targets consumers seeking an upgrade from traditional glucose and milk biscuits.
• In June 2024 - Mondelez formed a partnership with Belgian company Lotus Bakeries to manufacture and market Biscoff biscuits in India, aiming to leverage its extensive distribution network. The collaboration is expected to enable Mondelez to expand its premium cookie offerings in India biscuit market.
• In March 2023 - Britannia Industries announced that it would be investing INR 1,000 crore (USD 130 million) in the next three years to expand its biscuit manufacturing capacity in India. The company also has plans to add two new manufacturing lines at its existing plants and set up a new plant in the northern region of India.

Competitive Landscape

The India biscuits market is fragmented, with numerous players serving the market. The key players dominating India Biscuits Market include Britannia Industries Limited, Parle Products, ITC Limited, Nestlé India Limited, Godrej Consumer Products Limited, Bikanervala, Mrs. Bectors Food Specialties Limited, Ananda Foods, Anmol, Priya Gold, and Patanjali.

Don’t miss the business opportunity of the India Biscuits Market. Consult our analysts to gain crucial insights and facilitate your business growth.

Scope of the Report:

By Type

• Crackers & Savory Biscuits
• Plain Crackers
• Flavored Crackers
• Sweet Biscuits
• Plain Biscuits
• Others (Cookies, Sandwich Biscuits, Chocolate-coated Biscuits)

By Ingredients

• Flour
• Sugar
• Butter
• Chocolate
• Milk
• Cream

By Products

• Rich Tea
• Bourbon
• Plain Biscuits
• Chocolate Coated Biscuits
• Filled Biscuits

By Distribution Channel

• Online
• Offline

By Region

• North
• South
• East
• West

Frequently Asked Questions (FAQs):

1. What is the current market size of India Biscuits Market?

Ans: India Biscuits Market size was estimated at USD 3.31 Billion in 2023.

2. What is the expected growth rate of India Biscuits Market during the forecast period?

Ans: India Biscuits Market size is expected to grow at a CAGR of 4.1% during the forecast period between 2024 and 2030.

3. What is the forecast value of India Biscuits Market size by 2030?

Ans: By 2030, India Biscuits Market size is forecast to reach a value of USD 4.21 Billion.

4. What are the major factors driving the growth of India Biscuits Market?

Ans: The growth of India Biscuits Market is primarily driven by rising disposable income, urbanization and changing lifestyles, and innovation in flavors and packaging.

5. Name the key players in India Biscuits Market.

Ans: Key players in India Biscuits Market include Britannia Industries Limited, Parle Products, ITC Limited, Nestlé India Limited, Godrej Consumer Products Limited, Bikanervala, Mrs. Bectors Food Specialties Limited, Ananda Foods, Anmol, Priya Gold, and Patanjali.

6. Which is the leading distribution channel segment in India Biscuits Market?

Ans: The offline segment holds a larger market share of India Biscuits Market by distribution channel.

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