Challenges - New Hotels GM's

Here are a few key points on the challenges new hotel general managers (GMs) face when taking over a property, and advice on how to overcome them:

- Understand the existing culture before proposing changes. Take time to listen to staff and build relationships. Avoid a "one-size-fits-all" approach, as each hotel is different.

- Align messaging internally and externally. Reassure staff of a vision for positive change. Reach out to loyal guests to maintain relationships.

- Keep an eye on profitability, not just occupancy. Focus on attracting the right customers through optimal revenue management. Monitor metrics beyond occupancy like commissions paid.

- Use brand tools to get quick insights into past performance and opportunities. Their tools identify key metrics and unconverted booking opportunities.?

- Be patient and give staff time to adapt. Keep communicating your vision. Embrace staff's openness to new ideas while respecting what's already in place.

The key is balancing understanding the existing hotel culture while bringing fresh perspective as the new leader. Build relationships with staff and loyal guests. Leverage brand tools to optimize profitability. With thoughtfulness and patience, new GMs can successfully guide a property to the next level.