The Challenges Of Global Subscription Expansion
Welcome back to Subscriptions Weekly! This week it’s all about the challenging process of expanding globally, and how important it is for companies to understand subscribers' demands across regions. We start off with Amazon’s plan to increase Prime subscribers, TikTok’s new music streaming service in Brazil and Indonesia, and Disney’s growth strategy in the Indian market. We also review the UK’s new subscription rules.??
Amazon eyes international expansion to grow Prime subscribers
Amazon Prime Day event has grown increasingly global. The much-hyped annual promotion isn't just about selling as many products as possible—for the company, it's also about getting as many people to sign up for Prime as possible. The challenge now is establishing distinct value propositions for Prime membership by geography. Learn more on Axios.?
Subscriber preferences and behaviors vary across regions. For example, more U.S. subscribers (70%) seek exclusive products than Germans and Norwegians (53%). Or Spaniards (65%) will cancel with price increases if the services remain the same, more often than Germans (48%). These types of insights are key when developing a successful global subscription strategy.?
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TikTok launches music streaming platform in Brazil, Indonesia
TikTok Music arrived in Brazil and Indonesia as ByteDance’s attempt to compete with Spotify, Apple, and Amazon. TikTok Music’s subscription will allow users to sync their accounts to save songs heard in viral videos. In Brazil, the service costs $3.49/month, and in Indonesia, iOS users pay $3.25/month, while Android users pay $2.96/month. Read more on Forbes. ?
Disney exploring strategic options for its India business
Disney is reportedly exploring strategic options to sell or find a joint venture for its digital and TV business in India–including Disney+ Hotstar streaming service and Star India. According to The Wall Street Journal, the entertainment giant has held discussions with at least one bank regarding how to grow its business while sharing some of the cost. Learn more on Yahoo.
UK businesses say new subscription rules too rigorous
The broadcaster Sky and groups representing newspapers and small businesses say the government’s proposal to help consumers avoid unwanted subscription bills is too strict. According to the Financial Times , ministers want businesses to remind consumers more often before subscriptions renew automatically, and give them easier ways to get out of recurring bills–similar to the U.S. FTC regulations against overusing auto-renewals. Read more on PYMNTS.?
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Customer Success Manager @ hengam.io | AI Product Manager | Product Marketer | Available
1 年Great insights, especially the "Easy cancelation" part. I'd say at the end, it would be beneficial for both sides and I wouldn't call it "harsh". If someone wants to get out, they should always be reminded that they can, no one wants forced subscribers.