Challenges to explaining home staging services to clients
Kim Dingwall
Property Stylist, Vacation Rental Design Specialist, Furniture Rental & Sales Concierge, Marketing & Communications Professional
Many purchasers of staging services are not aware of the complexity of the services offered by Property Stylists in Canada. Every professional stager has their unique and preferred way to conduct their services. Some stagers do not provide specific services so how do you know what to have done or what is needed?
Some real estate agents and home sellers will ask for staging estimates without fully understanding the complexities and tend o choose one winning bid based on price alone. In fact, the decision was not an educated one.
Some real estate agents may unfairly judge the effectiveness of staging when they choose the wrong service for their clients. This usually results in agents and home sellers making statements as to the ineffectiveness of the practice.
Property Stylists also market their services using different terms which are not easily understood outside the industry.
Real Estate Agents may not be aware that they can and should provide different levels of staging services to their home sellers.
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