It is evident that the eCommerce world has undergone significant changes in recent years. From reduced investment to a shift towards offline commerce, and an increase in customer acquisition costs, there are a series of trends and challenges reshaping the landscape of e-commerce in 2024. In this article, we will explore the key factors that have complicated eCommerce this year, providing valuable insights to adapt to this ever-changing environment.
- The reduction in investment in digital projects has been motivated by international instability, as a result of the war in Ukraine. Multimarkts can offer a cost-effective solution to maximize advertising return on investment, as it allows advertisers to efficiently and accurately reach their target audience, thus optimizing the use of available financial resources.
- The focus on profitability and growth has shifted due to decreased investment, leading to a greater philosophy of bootstrapping and increased scrutiny over fund usage. Multimarkts can provide media and advertisers with a scalable and cost-effective platform to expand their online presence and increase their reach without compromising profitability, as it offers advanced targeting and analytics tools that optimize the performance of advertising campaigns.
- There has been a return to offline commerce after the post-Covid period, with increased activity in physical stores. Multimarkts can help publishers and brands complement their omnichannel strategy, allowing them to connect with consumers, thus enhancing the customer experience and increasing conversion opportunities.
- Although e-commerce continues to grow, this growth is not uniform across all sectors, with some, such as tourism and leisure, driving much of the growth. Multimarkts can help publishers and brands diversify their advertising reach and reach specific audiences in different sectors, enabling them to capitalize on growth opportunities in key areas of the digital economy.
- Selling on Amazon has become more attractive for companies due to its reach and consumer trust, although margins must be considered. Multimarkts can complement the Amazon sales strategy by allowing brands to promote their products on other websites and digital platforms, and media to monetize those spaces.
- The European marketplace ecosystem faces challenges, with local brands struggling to stay afloat against the arrival of Chinese competitors such as Shein and Miravía. Multimarkts can offer European brands a competitive advantage by providing them access to a global network of publishers and associated websites, allowing them to expand their reach beyond national borders and successfully compete in the international market.
- Companies are increasingly outsourcing the management of their online stores to external agencies, reflecting the difficulty of establishing and maintaining internal teams. Multimarkts can offer a comprehensive solution for online advertising management, allowing brands to outsource their digital marketing activities and benefit from the expertise and experience of a specialized programmatic advertising team.
- Many e-commerce projects are struggling to achieve profitability and are closing or merging with competitors. Multimarkts can help these brands maximize their advertising return on investment and improve profitability by offering them advanced tools and strategies to optimize the performance of their campaigns and achieve their business goals.
- The cost of customer acquisition online is increasing due to greater competition for online advertising. Multimarkts can help brands optimize their customer acquisition strategies and reduce their advertising costs by providing them access to a diversified network of publishers and associated websites, allowing them to reach their target audience more efficiently and cost-effectively.
- The maturity of the digital sector is leading to a return to the fundamentals of marketing, where demand, brand value, and financial capability are key to success online. Multimarkts can help brands strengthen their online presence and differentiate themselves from the competition by providing them with advanced tools and strategies to improve their visibility, increase engagement with consumers, and build a strong and enduring brand in the digital market.
In summary, programmatic advertising offers publishers the opportunity to maximize their revenue, improve the user experience, and remain competitive in an ever-evolving digital market. By integrating this methodology into their monetization strategies, publishers can unlock the full potential of their ad inventory and maintain their relevance in an increasingly dynamic and competitive advertising environment. Multimarkts offers them a platform at no cost or implementation hassle that will allow them to integrate a greater share of this type of advertising and reach their goals.
