The Challenges of Coaching in an Intercultural Context

As an Irish coach operating in the Czech Republic, one of the primary challenges is the language barrier. Not only does this affect day-to-day interactions, but it also complicates professional engagements such as initiating contact with local companies. Differing culture and business practices between Czech Republic and Ireland (or your own country) can lead to misunderstandings or misaligned expectations. These challenges are compounded by the legal necessities of being self-employed in the Czech Republic, which involves navigating local tax laws and employment regulations.

Moving across borders to pursue a career in coaching brings a unique set of challenges, especially when the local language and business customs differ markedly from one's own. For English-speaking professionals in the Czech Republic, such as myself, adapting to the local market is not just about overcoming the language barrier but also about understanding and integrating into the local business culture. In this article I share some of these challenges and offer practical advice on navigating them effectively.

Some of the Challenges I faced

Language: The most immediate obstacle is the language difference. Key business stakeholders may not speak English, which can hinder initial business communications and client relationships. Finding an English-speaking contact and connecting can be difficult.

Legal Requirements: Understanding and complying with the Czech legal requirements for self-employment can be interesting. This includes registering as a '?ivnostník' (freelancer), understanding the tax implications, and dealing with the complexities of monthly or annual tax returns with the help of a local accountant. There are many advisors, but you need to find one that is reliable, and reasonably priced, and speaks your language. I found that the cost of services can differ substantially, depending on who you approach. You may feel like you are being ‘taken to the cleaners’ after some inquiries.

Navigating Cultural Differences: Irish and Czech business cultures can differ significantly. Czech business practices can be more formal, and decision-making processes might be slower, involving more layers of decision making than one might expect in Ireland. Irish business is more informal and quickly gets to personal inquiry, which can make Czechs feel uncomfortable.

Overcoming some of these Challenges

Language: Learning basic Czech can go a long way in building rapport and showing respect towards local culture and business etiquette. Building upon this over time will improve your ability to fully integrate. In my own case, I have not been great at mastering the language, which limits me to international companies, or with effort, the start-up scene. Remember, start-ups can rarely afford professional services, so you may want to rethink your approach to compensation.

Legal Requirements: For important documents and communications, using professional translators can help ensure clarity and professionalism.? In a hurry, you can use Google, DeepL, or AI to help you get a sense of the text of the documents. AI is particularly good these days as it can ‘read’ the document and ‘interpret’ it quite well.?

Navigating Cultural Differences

1.? ? Take the time to learn about Czech business etiquette. Observe and ask questions about the preferred business practices. It can be useful to attend local business meetups where you can contact local businesses. The start-up scene is a good place to start. Government sponsored agencies such as JIC in the South Moravia region, or Czech Invest may also be options for you. I have found that these events can be productive, but you will need to sit through presentations and pitches in Czech as most will not use English.

2.? ? Building relationships with local business mentors can provide invaluable insights into the local market dynamics and help adjust your business approach. Finding someone who is already established in the market is beneficial, however you need to remember they are also a competitor so may not be willing to share too much.?

Dealing with Legal Requirements and Bureaucratic Issues

1.? ? Engage a local accountant who is well-versed in the needs of foreign entrepreneurs. This can alleviate stress and avoid potential legal issues with tax filings. If you are over a certain earnings limit, VAT (DPH) payments are monthly. Health Insurance and Social Payments are paid monthly. You must have Health Insurance.

2.? ? Participate in networks that can provide support and advice on dealing with administrative tasks and understanding local regulations. A group such as the English-Speaking Coaches in Czech Republic may be helpful, but also sign up for organisations such as the Brno Expats Community or look for LinkedIn or Facebook groups.

While the challenges of being an English-speaking coach in the Czech Republic are significant, they are not insurmountable. By embracing the local language and culture, leveraging professional services for legal and linguistic assistance, and seeking guidance from local experts, one can effectively navigate these hurdles.

In the end, these strategies will not only ease the transition into the Czech business landscape but also enrich your professional experience, opening doors to new opportunities and deeper cultural insights.

I have embraced these challenges as opportunities, to varying degrees of success. The language still confounds me, but I have started to master the other aspects and build some great relationships in the process.

Join us, in the English-Speaking Coaches & L&D Pros | Czech Republic, to meet with other Coaches and share your experience doing business in the Czech Republic.