The Challenger Brands Index
The MBS Group is delighted to present?The Challenger Brands Index.
Over the past few months, we have conducted in-depth interviews with founders, Chairs, CEOs, and investors of successfully scaled brands, to lift the lid on how to disrupt a market and challenge a category. Through these interviews we have unearthed fascinating stories and invaluable advice about what it takes to succeed in such a competitive commercial landscape.
We hope it will be a useful tool for the consumer goods industry – for early-stage startups looking to grow, for small brands hoping to scale, and for our sector’s leaders of today and tomorrow.
Read the full report?here.
Fortune 500 Leader | Co-Founder Ignition Strategy | Executive Coach & Mentor | Lecturer | NED | B2C & B2B
1 年Huw excellent work and a super interesting read with many great insights.
Founder | NED l Board Member | Growth Supercharger | Data Democratiser | FMCG Expert l Challenger Brand Champion
1 年Thanks Huw - a great read and many inspiring stories. Thanks for sharing.
Chief Executive Officer | Chair | Vice Chair | Trustee
1 年Well done Huw and team on the Challenger Brands Index, a great read and many of the points resonate. We’ve managed to reach the dizzy heights of c￡100m, over 400 amazing colleagues, and when to invest and grow senior/middle management, when to recruit from outside vs. within, and the associated success stories, coupled with disasters that have prevailed. Empowerment vs. Micro management, focus vs. chasing every ‘entrepreneurial opportunity’ all exude!!