Challenger brands
Hey! Hope you're having a great weekend. My birthday was on Friday, which means that 2020 is almost half over. It's been a wild, unpredictable year to say the least.
Here's the latest from Trapital:
Weekly article: a newsletter swap!
Last week I did a "newsletter swap" with Ernest Wilkins from Office Hours, a newsletter that covers the intersection of marketing and culture.
Last week, Ernest and I both wrote about challenger brands. These are companies that aren't market leaders, but gain traction beyond the conventional methods.
Hip-hop has has dozens of successful challengers. Ernest wrote about No Limit Records' run in the 90s, and I wrote about Quality Control Music rise in the 2010s.
How No Limit Records Became Hip-Hop’s Iconic Challenger Brand
A cultural analysis on how Master P took the iconic brand to the top. Master's P's No Limit records. ?Written by Ernest Wilkins in Trapital.
How Quality Control Music Took Over Atlanta
The Atlanta record label gained traction by staying loyal to one of hip-hop's best markets. Written by Dan Runcie in Office Hours.
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I have a new Trapital Podcast coming next week. Stay tuned and make sure you're subscribed!
Enjoy the rest of your weekend.
Dan
P.S. got any questions? Text me at 415-234-3074.
Finance Student at University of Central Florida | Aspiring Financial Analyst | Focused on Building Core skills and Gaining much-needed Experience
4 年Great write up. QC have been on an amazing upward trajectory and they also have acts such as Trippie Redd and Cardi B signed to management deals. Do you worry about their longevity though? Seeming to have a revolving door of talent is great but the longevity if their artists in the mainstream is short. Migos, not close to their 2016-2017 hype, same goes for Lil Yachty and OG Maco fell off the map. Lil Baby is on top of the industry right now but can easily fall in the same path of his predecessors.