Challenge the status quo with a new kind of comfort.

A new type of comfort zone is here to challenge the status quo. The 6th generation C-Class – launched locally to the SA market this week - boasts luxurious comfort, minimalist design, and innovative assistance systems.

The new C-Class is manufactured in Mercedes-Benz Cars production plants in Bremen, Beijing, and East London. R13 billion has already been invested in numerous upgrades at the East London plant in preparation for the production of the new model, providing a major boost to the local automotive industry.

Mark Raine, President of Mercedes-Benz Cars and Co-CEO of Mercedes-Benz South Africa, says the fact that East London is one of three global manufacturing plants for the new C-Class is an unparalleled success story for the local industry.

“The new C-Class is a sporty interpretation of modern luxury. It combines dynamic proportions with accentuated design lines and a modern look. I am entirely confident that the new C-Class will excite existing customers and future fans with its wide range of high-tech and superior features derived from the flagship S-Class”, said Raine, at the Cape Town launch of the new model this week.

The new C-Class features a dynamic exterior design and a sumptuous interior that takes inspiration from the flagship S-Class and sets new standards in efficiency.

"The new C-Class will be launched into the South Africa market initially with the C200 and C220d engine derivatives, both sporting four-cylinder units from the current modular FAME (Family of Modular Engines) Mercedes-Benz engine family,” said Selvin Govender, Vice President of Marketing and Sales for Mercedes-Benz Cars.

The new C-Class already looks to be in motion at a standstill with its dynamic proportions, thanks to the combination of short front overhang, long wheelbase, and rear overhang. The sporty bonnet with power domes accentuates this urge of forward motion. The designers have reduced lines to a minimum, which accentuates the so-called catwalk line or shoulder line even more.?

It is equipped with LED High-Performance headlamps as standard. DIGITAL LIGHT has a light module with three extremely powerful LEDs in each headlamp, whose light is refracted and directed by 1.3 million micro-mirrors. The resolution is, therefore, more than 2.6 million pixels per vehicle.

With these dynamics and precision, this intelligent system creates virtually endless possibilities for high-resolution light distribution which optimally adjusts to the surrounding conditions.

However, "DIGITAL LIGHT" is not chasing world distance records, but rather wants to achieve excellent visibility and maximum, dazzle-free brilliance at all times through an innovative overall concept. Innovative functions for supporting the driver and enabling communication with other road users significantly improve safety when driving at night.

Interior design: sporty touches thanks to the driver-centered design

The interior adopts many highlights from the new S-Class, such as a free-standing, high-resolution LCD screen. It appears to float in front of the wing profile and the expanse of trim. This sets the driver display apart from traditional cockpits with classic round dials.

The paradigm change to digitisation is also obvious in the central display: the vehicle functions can be controlled using the high-quality touchscreen. Its portrait orientation is particularly advantageous for navigation. The touchscreen likewise appears to float above the expanse of trim.

The latest generation of MBUX: intuitively operated and learning

Like the new S-Class, the new C-Class is equipped with the second generation of MBUX (Mercedes-Benz User Experience). The vehicle interior becomes even more digital and intelligent, as both the hardware and software have made great strides: Brilliant images on the LCD screens make it easy to control vehicle and comfort functions.

The driver display and media display offer a holistic, aesthetic experience. The information is presented in a clear structured way. Mercedes-Benz developed a new display aesthetic for the S-Class, which now is systematically used as the basis for other models.

The look of the screens can be individualised with three display styles (Discreet, Sporty, Classic) and three modes (Navigation, Assistance, Service).?The full-screen navigation was adopted from the S-Class and gives the driver the best possible guidance on a journey.

Hey Mercedes: the increasingly sharp voice assistant

The voice assistant "Hey Mercedes" becomes more interactive and capable of learning by activating online services in the Mercedes me App. Moreover, certain actions can be performed even without the activation keyword "Hey Mercedes". These include taking a telephone call.

"Hey Mercedes" also explains vehicle functions, and, for example, can help when asked how to connect a smartphone by Bluetooth or where the first-aid kit can be found. "Hey Mercedes" is also able to recognise the vehicle occupants by their voices.

Driving assistance: support in hazardous situations

Compared to the previous C-Class series, the latest generation of the Driving Assistance Systems has additional and advanced functions. These reduce driver workload in day-to-day situations, for more comfortable and safe driving. When danger threatens, the assistance systems can respond to impending collisions as the situation demands.

?#MBYourComfortZone #TheNewCClass #OutOfAfricaForTheWorld

·??????In excess of 10.5 million vehicles sold in more than 100 markets globally, the C- Class is the most successful sedan in the Mercedes-Benz stable.

·??????Digitalization, comfort and design of the new C-Class derives from the flagship S-Class.

·??????The new C-Class boasts an impressive central display, and when combined with the latest second generation MBUX, delivering a vehicle interior that is even more digital and intelligent than ever before.

·??????The new C-Class is equipped with LED High Performance headlamps as standard. The new DIGITAL LIGHT system is available as an option.

·??????The new C-Class is especially agile and stable with optional rear-axle steering and the accompanying, more direct steering ratio at the front axle.

Learn more: mb4.me/C-Class-new_LI

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