The challenge of listening to employees
Mike Pounsford
Founder @ Couravel Limited; Communication Strategy for Leaders; Change Communication and Facilitation; Co-author 'Leading the Listening Organisation' (Routledge, 2024)
No one argues that listening to employees is a bad idea.? Yet the evidence is that listening remains one of the most difficult areas of communication to get right within organisations:?
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1.???? Virtually every major negative corporate event (safety incidents, reputational crises etc) cites a lack of effective listening to employee voices as a contributory factor
2.???? Repeated cross-company research studies highlight poor listening as a weak link in communication.? See our research which is the subject of our forthcoming book: Leading the Listening Organisation (1).? But many other studies endorse this.? For example, according the 2022 State of the Sector analysis (the leading annual international cross sector report published each year by Gallagher) 53% of organisations lack robust processes for capturing insight and feedback
3.???? Although employees often acknowledge leadership wants to listen, they regularly criticise leadership for their poor efforts at listening (3)
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Recurring patterns like this suggest deeper systemic problems than “bad actors,” however easy it might be to point fingers.? Listening is a problem not because people are deliberately trying not to listen, but because listening is hard to do well and the product of complex organisational dynamics.?
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In fact, listening is the least well understood element in the communication mix.? Creating an organisational culture
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At an individual level…
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Listening is complex
Listening does not just mean stopping talking.? It represents a number of complex skills.? ??For example, good listening includes:
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Given this range of attributes it is hardly surprising that many people are criticised for being poor listeners - it is amazing anyone does it well! Training in listening skills tends to focus on a narrow range of these attributes around active listening
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Blind spots
Despite this, most people rate themselves as good listeners (how many self-confessed poor listeners do you know?).? Research shows that people on average rate themselves as better listeners than others (4) and lack self-awareness and the feedback that they may need to improve their own listening style.? Most of us suffer from this self-assessment bias.
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Not only that but, as Elizabeth Williams illustrates in her research (5), future leaders are not given the chance to learn about how to become better at listening. When it comes to communication skills executive education
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Power and group dynamics make a huge difference
Problems in listening caused by group dynamics and power relationships
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In organisations where leaders do not have good intentions and do not want to hear things that contradict their narrative, the barriers are obviously higher and raise different ethical leadership issues that require different interventions at executive levels to avoid long-lasting damage.?
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Secondly, at an organisational level…
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Silos, tribes and ingroups
An in-group are people who are familiar; with whom others feel they have something in common which might include shared goals or other shared interests. People are more likely to listen to and care for those in their own in-group and care less for those deemed in their out-group.? The good news is that it is relatively easy to shift how people view those in other groups by building familiarity and common purpose.? To listen across the organisation means paying attention to and establishing connections across the organisation.
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Noise
Given the multitude of feedback mechanisms that are available, how do organisations filter feedback to identify the voices that count?? The search for salience involves identifying patterns in feedback and avoiding bias in the selection of those who help with the analysis.? Objectivity is critical so bringing together the right groups to support the analysis, and ensuring they are representative and equipped to speak truth to power plays a major role in how well organisations listen.
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Lack of effective listening systems and processes
Most listening to employees is completely dominated by the use of surveys.? While valuable in some ways (e.g. representation, trends, benchmarks, comparisons, factor analysis), surveys rarely expose causal factors, lack a human touch, and are difficult to respond to at local levels.??? An effective listening culture needs passive, active, sensitive and deep listening processes (7).
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This article highlights some of the barriers to listening and our book explores in more depth these issues and solutions to improve listening.? Key to these solutions is approaching listening at a systemic level and appreciating it cannot be tackled just by attempting to change behaviours, nor just by implementing new processes.?
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Mike Pounsford
+44 7860 196343
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Notes
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1.???? Mike Pounsford, Kevin Ruck and Howard Krais; 2024; Leading the Listening Organisation: Creating Organisations that Flourish (Routledge).? https://www.routledge.com/Leading-the-Listening-Organisation-Creating-Organisations-that-Flourish/Pounsford-Ruck-Krais/p/book/9781032433769#
2.???? Gallagher; State of the Sector 2021-2022.? Interestingly, as we found, Gallagher’s data reinforces that while companies and leaders are perceived to want to listen to employees, it is the practice rather than the intention that is perceived to fall short
3.???? For a much more detailed analysis see “Who’s Listening? The critical role of senior leaders” Spring 2022 by Howard Krais, Mike Pounsford and Kevin Ruck.? https://couravel.com/fourth-listening-report/
4.???? For a thoughtful analysis of some of the difficulties involved in being objective about how we listen, and how we make it easy for others to speak up, see Megan Reitz and John Higgins; Speak Up (Financial Times Publishing, 2019).? They are particularly good at exposing the barriers to listening created by the power dimension involved in organisations
5.???? Elizabeth Williams is a member of the Associate Faculty and a Doctoral Candidate at Royal Roads University, Victoria, BC Canada.? Her review of listening in MBA and executive development training programmes features in our forthcoming book.? She found executive education in communication focuses overwhelmingly on presentation and broadcast skills rather than on listening
6.???? Amy Edmondson “The Fearless Organisation” provides a great framework to help leaders think about how to encourage listening in their organisations.? One of her central points is the need to link listening to the achievement of organisational purpose (e.g., patient safety in healthcare, productivity in manufacturing, customer service in retailing, etc)
7.???? See our forthcoming book but also the Listening Spectrum we introduced in “Who’s Listening? Good Listening Practice” June 2020 by Howard Krais, Mike Pounsford and Kevin Ruck. https://couravel.com/good-listening-practice/
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Principal Minerals Planner at Dorset Council
1 年Mike, we invest so much in new channels, each one better than the last (anyone been on Clubhouse lately). Why? Because success is getting more people to consume our content. Us humans hate stuff that's hard so tis not a surprise that we focus on the easy stuff (shouting) and not the hard (listening). There is no one answer but if I had to suggest a starting point: if you're a leader, ask those who help you communicate "what are we doing to listen to our people?". Show them listening is important to you.
Culture | Communications | Employee Engagement | Employee Experience [they/them/she/her]
1 年Adopting and maintaining a position of genuine curiosity is, indeed, the challenge to being able to really listen