Chacka 360°: Mid-April Edition

It's already mid-April and things are picking up in the search world and beyond. We've recapped the four biggest things you need to know to close your week in our latest Chacka 360° Newsletter.

1. The Countdown Begins: 4 Reasons to Make the Move to GA4 Before Time Runs Out

With Google’s Universal Analytics (UA) set to retire on July 1, 2023, and its historical data to be purged on January 1, 2024, it’s time to make the switch to Google Analytics 4 (GA4). Chacka Data & Reporting Lead, Marc Cerniglio shares four compelling reasons why you should make the switch now before it’s too late. Additionally, learn which are the biggest upgrades from UA to GA4.

Check out these four reasons to see if you are on the right track with your industry peers of if you’re or if you’re left behind in the dust.

2. Grab Audience Interest with Product Feeds for Google Discovery Ads

Recently, Google announced three new features to help businesses grow demand with Discovery ads. The three newest improvements were:

1. Use a product feed to dynamically populate products.
2. Product-level reporting and data-driven attribution.?
3. Incrementality testing with Conversion Lift experiments.

The Chacka team was in the beta phase of product feeds for Discovery. Learn from our Director of Paid Search, Sarah Kernan, our best practices for advertisers looking to dive in.

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3. Surprising Results from the IAB’s 2022 Internet Ad Revenue Report

The IAB’s Internet Advertising Revenue Report was released this week. While internet ad revenue slowed there was still jaw-dropping growth in 2022. Record-breaking growth for U.S. Search revenue was reported, coming in at over $84.4 billion! Paid search still came out on top and accounted for the biggest share of digital ad revenue with 40.2%.

Total U.S. digital ad revenues came in at a whopping $209.7 billion.

View more stats on our blog. IAB shared that paid social media had a slowdown in 2022 with its smallest growth recorded in the last ten years. The report shared that one major cause behind the slow growth was because of Apple’s App Tracking Transparency (ATT).?

4. Google Marketing Live is Approaching

Time to mark your calendars! Google announced their annual event Google Marketing Live. #GML2023 will be held virtually on Tuesday, May 23, at 9 a.m. PT. Chacka will be tuning-in and sharing with our clients and followers the latest AI-powered solutions to drive powerful results.

We can expect to hear from Google Vice President/General Manager of Ads, Jerry Dischler and Sr. VP and Chief Business Officer, Philipp Schindler, and many more.

Stay tuned to the Chacka 360° Newsletter for all the latest Google developments.