CES UPDATES, LATEST ON AMC, AMAZON BUSINESS PLACEMENTS, CAPTURING DEMAND & MORE

Happy Tuesday, friends! We hope everyone's Q1 is off to a fantastic start. There has already been so many exciting announcements this year, and we're only two weeks in! We could not be more pumped for all that's to come, starting with our first newsletter of the year :)

?? Industry News & Updates

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• There was a HUGE update announced at CES--Amazon Retail Ad Service! Check out this exciting new rollout & the impact it could have.?
• Amazon Marketing Cloud is only getting better! Amazon Ads has introduced a playbook for leveraging AMC and the persona builder API to deliver more detailed audience insights, and enable a comprehensive understanding of audience performance across retail and Prime Video categories.?

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?? Must Reads

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• Why should you be testing bid increases across Amazon Business placements? Adam Mellott explains how advertisers can greatly improve their RoAS and benefit from?implementing this new feature.
• In our first podcast episode of 2025, Destaney Wishon sits down with Serena Hopson from Nestle Purina to unpack how traditional retail principles still hold power in an online-first setting—only if they’re adapted, not copied and pasted.?
• Adam explains how investing in creating demand across potential shoppers in-tandem with capturing demand across in-market customers helped this new brand compete with the powerhouses of its category.?