CES 2025: Beyond the Spotlight, Exploring Fringe Technology

CES 2025: Beyond the Spotlight, Exploring Fringe Technology

Attending CES 2025, you might be forgiven for thinking you stumbled into an auto show rather than the world’s most celebrated technology exhibition. From concept EVs to autonomous delivery robots, the auto industry has firmly embedded itself into the CES experience. But for those willing to venture off the beaten path, there’s a treasure trove of fringe technology waiting to be discovered—innovations that could redefine industries but might otherwise go unnoticed amid the fanfare.

As someone who attended the show both as a consumer and as a judge for several pitch competitions, I had the unique opportunity to see the breadth of innovation firsthand. I can confidently say that there are some amazing companies showcased this year that are poised to become game-changers in their respective fields. The creativity and ingenuity displayed at CES 2025 were nothing short of inspiring.

The Hidden Gems of CES 2025

  1. Bioluminescent Displays A startup from Northern Europe, GlowTech Labs, showcased a prototype for screens powered by bioluminescent bacteria. Unlike traditional displays that rely on backlights or OLED technology, these screens glow naturally, offering a sustainable and energy-efficient alternative. The potential applications range from eco-friendly advertising to low-energy consumer electronics. Learn more at www.glowtechlabs.com.
  2. Portable Nuclear Batteries A company specializing in compact energy solutions, NuBat Technologies, revealed a portable nuclear battery designed for off-grid use. Utilizing safe and stable isotopes, these batteries promise to power remote devices for decades without the need for recharging. While still in early stages, this technology could transform energy accessibility for remote or disaster-stricken areas. Visit their site at www.nubattechnologies.com.
  3. Haptic Telepresence Systems Forget video calls; a Japanese firm, HaptiLink, demonstrated a haptic telepresence system that uses advanced robotics and wearable suits to simulate physical interaction over long distances. Imagine shaking hands or even playing catch with someone on another continent—an incredible leap for remote collaboration and telemedicine. Explore their innovations at www.haptlink.jp.
  4. Self-Healing Electronics Researchers at CircuitRenew unveiled self-repairing circuit boards that use microscopic conductive agents to heal themselves when damaged. Targeted initially at aerospace and military applications, the technology could eventually trickle down to consumer electronics, extending the lifespan of gadgets. Check out more details at www.circuitrenew.com.
  5. AI-Driven Emotional Support Robots While AI companions are nothing new, this year’s offerings pushed the envelope. One standout was an AI-powered robot by EmpathyBot AI, designed specifically for grief support, complete with empathetic interaction algorithms and the ability to learn and respond to deeply personal emotions over time. The ethical implications are vast, but so are the potential benefits. Learn more at www.empathybot.ai.
  6. Microscopic Smart Sensors for Health Monitoring Wearables are so 2024. A biotech firm, MicroSense Health, introduced microscopic smart sensors that can be injected directly into the bloodstream to provide continuous health monitoring. These sensors transmit data on key health metrics in real time, offering unprecedented insights for preventative care. Visit their website at www.microsensehealth.com.
  7. LiveHive: Modular Smart Living Spaces Aiming to redefine urban living, LiveHive presented a modular smart housing concept at CES 2025. Each unit is equipped with AI-driven climate control, automated furniture configurations, and real-time energy optimization. Designed for dense urban environments, LiveHive offers a sustainable solution to rising housing demands. Explore their innovative designs at www.livehive.com.
  8. TrashBoard: AI Waste Management One of the most practical innovations showcased was TrashBoard, an AI-powered waste management system designed for urban environments and large-scale events. TrashBoard’s sensors analyze waste composition in real time, providing insights to optimize recycling and reduce landfill contributions. This technology has the potential to revolutionize how cities manage waste. Discover more at www.trashboard.com.

A Conversation on Efficiency vs. Fulfillment

One recurring theme at CES 2025 was the focus on efficiency. Nearly every innovation promised to save time, reduce effort, or optimize processes, but this relentless pursuit of productivity begs a critical question: What are we doing with the time we save? Too often, the conversation around efficiency becomes circular—we’re more efficient so that we can do more work, which in turn requires more efficiency. The larger question remains unanswered: How can technology help us find fulfillment and enrich our lives beyond work?

Some companies at CES sought to address this deeper need, showcasing innovations designed to promote mental well-being, happiness, and a better world:

  1. MindEase MindEase, a mental health technology company, unveiled a personalized VR platform that combines meditation, guided breathing, and nature simulations to help users decompress and reconnect with themselves. Their platform is designed to integrate seamlessly into daily routines, encouraging people to take meaningful breaks. Learn more at www.mindeasevr.com.
  2. HappyPulse Focused on happiness metrics, HappyPulse introduced a wearable that tracks not just physical health but emotional well-being. By analyzing voice tones, facial expressions, and social interactions, the device provides users with actionable insights to improve their overall mood. Visit them at www.happypulse.com.
  3. GreenSphere With a mission to create a better world, GreenSphere debuted an AI-powered platform that helps individuals and organizations calculate and reduce their carbon footprint in real time. Their solutions empower users to make environmentally conscious decisions in their everyday lives. Discover more at www.greensphere.ai.

Why These Technologies Matter

While the gleaming EVs and autonomous drones grabbed headlines, it’s these fringe technologies that hint at a future brimming with potential. They may not be the star attractions at CES 2025, but they showcase the power of innovation to solve complex problems in unexpected ways. For those with an eye on the horizon, the true value of CES lies in these overlooked breakthroughs.

Closing Thoughts

CES 2025 demonstrated that while the auto industry’s presence is growing, the event’s heart still beats for transformative technology. Beyond the automotive buzz, groundbreaking ideas are taking shape in labs and startups around the world. The challenge is to pay attention—to look past the spotlight and discover the extraordinary hidden in the shadows.

For those willing to seek out the unexpected, CES remains a source of inspiration and a glimpse into the possibilities of tomorrow.


Cody Cantu

MBA, Southwest Automotive Dealership M&A, Valuations, Buyer Consultation

1 个月

Handy recap. Thx Troy!

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Chef Jeffray D. Gardner

CEO and Executive Chef at Marsatta Chocolate | Crafting Unforgettable Chocolate Experiences

1 个月

10) Troy Beetz Not a company per se but a "skibity" like my kids would say or even a "savage"! In my book, he’s close if not the perfect 10, though I don’t see him nearly as often as I’d like but great to see him at CES! If you’re in need of an incredible marketing expert or someone to fine-tune solutions within your company, look no further. Troy is an absolute gem and would be an invaluable addition to any team. Whether he’s available or not, it’s worth reaching out to him—his expertise and innovative approach are unparalleled. Don’t miss the chance to connect with one of the best in the business.

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Chef Jeffray D. Gardner

CEO and Executive Chef at Marsatta Chocolate | Crafting Unforgettable Chocolate Experiences

1 个月

Troy! And here's 9) and 10) to complete that list... 9) Marsatta Chocolate Excuse my self-promotion for Marsatta Chocolate. The team often locks me in the kitchen to create and hardly lets me out, but I’m always excited to meet passionate people like you, Troy, who are willing to help others. Marsatta Chocolate stands out as a premier craft chocolate maker, known for crafting extraordinary chocolate bars and really interesting bonbons. Based in Torrance, California, Marsatta emphasizes the use of high-quality, organic ingredients, ensuring every product delivers a rich, flavorful experience. From their signature goat’s milk chocolate bars to their exquisite bonbons, each creation showcases a perfect balance of taste and artistry. With a focus on sustainability and a passion for innovation, Marsatta Chocolate continues to delight chocolate enthusiasts, making it a must-try for any occasion, especially with Valentine’s Day just around the corner. www.marsatta.com -We’re also seeking individuals who can add value to join our cap table, specifically VC's who can assist us in driving our growth. If you or someone you know is interested in supporting Marsatta Chocolate’s expansion, we’d love to connect!

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Stephen Odum

President at Stephen Odum Services, LLC

1 个月

Thanks Troy, very nice. There are two products in your summary that I am very interested in learning more about them.

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Elisabeth Gritsch

EXECUTIVE, VP in AUTOMOTIVE / TRANSPORTATION INDUSTRY | BUSINESS PROCESS EXPERT | STRUCTURE ORGANIZATION | PROJECT MANAGEMENT ? Enterprise System ? Integrated Management System ? PLM Management

1 个月

Thank you for a great summary R. Troy Beetz

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