■ CUPRA in preliminary talks with Penske Automotive Group ahead of entering the US market by 2030!
> Launched in 2018 in Barcelona, Spain, CUPRA is one of the fastest growing car brands in Europe with 750,000 cars sold globally
> Building on that success, CUPRA takes another major step in its globalization journey by entering the US market by the end of the decade
> The brand is in preliminary talks with Penske Automotive Group to explore a partnership in the U.S.
> The brand’s range of products for the U.S. is expected to include ICE, PHEV and BEV
> Bernhard Bauer, the former Managing Director of CUPRA Germany, has been appointed as the new Managing Director of CUPRA USA
■ LOS ANGELES--(BUSINESS WIRE )--CUPRA, the unconventional challenger brand that inspires the world from Barcelona, has begun preliminary talks with Penske Automotive Group to explore a new partnership ahead of entering the U.S. market by the end of the decade. Since its launch in 2018, CUPRA, the first new automotive brand created within the Volkswagen Group, has sold over 750,000 cars. The brand, which has already proven to be a success in Europe, will now take its unstoppable impulse to the United States by the end of the decade.
■ A brand for the new generation
Positioned between the mass and premium segments, CUPRA is a brand for the new generation that wants to challenge the status quo. With its range of ICE, PHEV and BEV cars that combine bold design and great performance, CUPRA has established itself as one of Europe’s fastest growing car brands. The brand has also found great success outside Europe, in markets including Mexico and Turkey. In 2022, CUPRA took its first major step in globalization, when it launched in Australia. Now, it is ready to undertake its most ambitious expansion to date by entering the U.S. market. With this goal in mind, CUPRA is in early stage talks with Penske Automotive Group.
■ “CUPRA’s ambition is to be a truly global brand and expanding into the United States represents one of the greatest milestones on our journey,” said Wayne Griffiths, CEO of CUPRA. “We have great respect for the U.S. market, recognizing that a strong distribution and retail strategy is essential for success. By entering into preliminary discussions with Penske Automotive Group, we are exploring opportunities with the best possible partner, one with the right distribution network to introduce CUPRA to a new generation of American car lovers. Penske Automotive Group’s leadership in the industry and experience with the Volkswagen Group make this a very promising potential partnership” continued Wayne Griffiths.
■ CUPRA’s journey to the U.S. market
CUPRA will enter the U.S. market by the end of the decade in key states that are aligned with the brand. Its range of products are expected to include ICE, PHEV and BEV. CUPRA will leverage synergies within the Brand Group Core by producing one of the models in Volkswagen factories in the North America region. To lead CUPRA into the U.S., Bernhard Bauer, the former Managing Director of CUPRA Germany, has been appointed as the new Managing Director of CUPRA USA. The final location for its headquarters and details of the specific model lineup will be announced at a later date.
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