CES '17: The Future of Connected Media

I caught up with James Kotecki, host of the C Space Studio at CES, to discuss how data and machine learning is transforming so many elements of our business. From where I sit, and amid all of this digital transformation, machine learning affords marketers the opportunity to be relentless in their desire to understand consumers and their journey to purchase goods and services. But don’t think your job will soon be taken over by an army of minions. Advertising is just as much art as it is science. 

Watch the interview, here.