Certified by well respected Global GreenTag
Grant Adlam
As an influencer, my team and I create or co-create content to support brands, endorse products and services, with the goal of boosting brand awareness and driving sales.
Flooring products manufactured by Van Dyck, a sister company to radial truck recycler Mathe Group, have been certified by Global GreenTag, one of the world’s most scientifically advanced product certification and declaration systems.
Van Dyck’s Chief Executive, Dr Mehran Zarrebini, states that the KwaZulu-Natal company, which manufactures and distributes rubber pavers and rubber flooring for gyms, fitness zones, playgrounds, and equestrian surfaces, sees GreenTag certification as a game changer. The certification ensures that Van Dyck stays ahead of regulatory requirements, and both meets and exceeds the most stringent environmental standards.
Although Van Dyck achieved Global GreenTag certification in 2019 and retained it in 2021, it took until 2024 to obtain the next recertification as the application process is extremely stringent. Dr Zarrebini pointed out that Global GreenTag certification can significantly benefit a company like Van Dyck both immediately and in the long term.
Immediate benefits include enhanced market credibility, market differentiation, regulatory compliance, improved supply chain relationships, and increased consumer trust and loyalty. By securing and maintaining Global GreenTag certification, Van Dyck can not only enhance its immediate market position but also lay a solid foundation for sustainable growth. Over time, maintaining the Global GreenTag certification can establish Van Dyck as a leader in sustainable product manufacturing within the industry, enhancing its brand image and influence in shaping industry standards and practices.
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Dr Zarrebini also notes that the certification enhances operational efficiencies, as it often involves improving product life cycles, resource efficiency, and waste management practices. It can also open new global markets, particularly in regions where environmental regulations are stringent, expanding business opportunities globally. Already, a large portion of Van Dyck’s output is exported to the United Kingdom and the Middle East.
Global GreenTag Africa Director, Lizette Swanevelder explains that Global GreenTag? also assesses products for all aspects of impact on human health, ethical labour supply, and the environment. It simplifies the selection of environmentally sustainable, healthy, and ethical products for industries like architecture, design, and construction, helping professionals and consumers make informed decisions about preferred green and ethical products.
“We created the Global GreenTag set of tools to cut through the greenwash and empower professionals and consumers to confidently choose products that have been made to help support the health of the planet, and assessed using evidence-based, robust, cutting-edge science. GreenTag takes the doubt out of buying, and because buyers know they can trust the label, genuine green products earn the greatest reward of all: trust,” she concludes.