The Certification Every Woman-Owned Business Needs

Women entrepreneurs and small business owners are among the most enterprising and tenacious professionals in the world — and I’m proud to be part of such an inspiring group.?

In addition to being ambitious and driven, as small business owners, we’re inherently busy. At work, many of us wear multiple hats at once, from CEO to head of human resources to director of business development to marketing manager. For this reason, many small business owners may put off pursuing an important certification: woman-owned business. Understandably, a certification may, on its surface, seem less important than increasing revenue or bringing in a new client.?

However, getting certified as a woman-owned business can do just that, unlocking tremendous opportunities and potential for your company. Here are the top three reasons why you should get your certification:?

Gain access to government and corporate contracts. Some of the most lucrative and reliable contracts a small business can land are those with public agencies and major corporations. These days, the U.S. government and private corporations prioritize business with diverse-owned companies, including women-owned businesses. Getting certified ensures that you can get your foot in the door with these important, potential new clients.?

Stand out among the competition. Small businesses have to deal with a lot of competition, and it can be tough to cut through the clutter and noise. A woman-owned certification does just that. In fact, many people seek out diverse-owned businesses at which to spend their money. Once you’ve got your certification, spread the word. Wear it proudly on your website, social media channels, and anywhere else you can.?

Develop a stellar network. Networking is key to the success of any small business. Who you know opens new doors and uncovers exciting opportunities, partnerships, and collaborations. By getting certified as a woman-owned business, you’ll join a network of powerful, influential women who are eager to share their wisdom and expertise. The four organizations linked below offer fantastic networks; you can also check in with your local Chamber of Commerce about support for woman-owned businesses. Make sure you’re also taking advantage of relevant professional groups on LinkedIn, which can provide a wealth of knowledge, insight, and support.?

Ready to act? Here are four organizations that provide woman-owned business certifications:?

• Small Business Administration
• National Women Business Owners Corporation
• U.S. Women’s Chamber of Commerce
• Women’s Business Enterprise National Council?

If you’re a woman running a small business, don’t wait a moment longer: It’s time to pursue the certification that will unlock new opportunities and open new doors. It will have an outsized impact on your business’ success in 2023 and beyond.?

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Conchie Fernández is Founding Partner at CF Creative (www.cf-creative.com ), an agency that provides business growth, strategic content, and technical assistance consulting for small and minority-owned businesses, as well as the public and private sector organizations and companies that support them.?