CEOs Need to Decide Whether ChatGPT is a Flash in the Pan or Not

“Yes, ChatGPT is great for creating stories for young kids and for cheating in school, but we are a real business. ChatGPT is a consumer, B2C flash-in-the-pan product. It’s a fun parlor trick.”

“Haven’t we seen this story before with the metaverse, blockchain, crypto, RFID, etc.?”

ChatGPT?is?different than previous (potentially) disruptive technologies because of its extensive availability, ROI immediacy, and super easy-to-use interface.

Moreover, super human AI capabilities have improved dramatically and will continue to so.

Let’s look at two areas of concern for CEOs: product discovery and employee productivity

Product discovery via Google Search/SEO and specialized websites is one of many areas that will change because of Large Language Models (LLM), like ChatGPT. Compare the same search term in Google and ChatGPT.

What does LLMO (Large Language Model Optimization) look like compared to tradition Search Engine Optimization (SEO)??

We are entering a world with?new starting search positions?(stand-alone LLM or LLM within an application) and?new search results engines?(LLMs). Google will ensure that Google Bard’s results are mostly consistent with its paid rankings in Google Search, but what about Microsoft’s BingAI, OpenAI’ ChatGPT and the dozens of other LLMs flooding the market?

What is the impact to my company if 10% of product search changes? What if 30% change?

Employee productivity increases by 10% cross departments with ChatGPT or LLM within Office/Google Workspace.

How do we drive employee adoption of LLMs or let it occur organically? Can we drive cost savings or productivity improvements this year?

Board of Directors, CEOs, and executives teams need to decide whether implications from ChatGPT and LLMs need to considered for 2H 2023 planning. We argue yes.

At ChatGPTnuggets, we offer events to help you.

Free

Weekly ChatGPT Learning/Jam Session via Zoom??100+ attend.??Demos, case studies, and discussion.?Great fun and shared learning. Signup at?Meetup

ChatGPT 101 for Employees?Fri, April 21 at 2pm EST Signup on?Linkedin

15 Killer ChatGPT Case Studies.?View?here

AI Woodstock Boston May 10 (in-person networking event) 6p-8p. 100 attended in April. RSVP?here

Fee-based Courses

ChatGPT for Job Search online course ($115). Cohort #1 sold out this week. Cohort #2 starts next Fri, Apr 21. Learn more about the benefits of a $115 investment?here.

Executive Roundtable - Invite only

Impact in 2H of ChatGPT/GAI on Marketing.??This is an invite-only Zoom call for Chief Marketing Officers/SVP Marketing. This interactive, small group discussion will follow Chatham House Rules.??John Sviokla?(HBS Professor for 12 years, PWC) and?Pete Blackshaw?(former global head of digital marketing at Nestle, P&G) will be joining the discussion. No vendors or sales pitches.?

"Everything is determined, every beginning and ending, by forces over which we have no control. It is determined for the insect, as well as for the star. Human beings, vegetables, or cosmic dust, we all dance to a mysterious tune, intoned in the distance by an invisible piper." - Albert Einstein

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Onward,

Paul