Building Your CEO Brand

Contents

(see sections 4-6 for examples of ghostwritten content, tailored to your vertical / voice)

1. Consultation

2. Done For You

3. Do It Yourself

4. Free Resources

5. Branding Insights

6. Personality Examples

FAQ

? 1. Consultation

It's good to talk.

To discuss personal brand strategy/implementation, book a 45 minute call here.

The consultation fee is $349, deductible from the 1st month should you become an ERA Client ( ? 2 ), or acquire the ERA Playbook ( ? 3 ) at full price.

? 2. Done For You

The Executive Reputation Accelerator (ERA) is

• multi-dimensional
• executive calibre at every touchpoint

because your leadership brand requires no less.

These are the 12 deliverables of the ERA:

(#5 - #12, the Tactics, are pick & mix)

Click here if you want your CEO brand done for you

What if you're Known, Liked and Trusted?

What does a partnership add to the bottom line?

An A-Player recruit? Not losing a star player?

What if you were the go-to thought leader?

"Quy helped me get incredible clarity with not just my positioning but our brand's. Sales and marketing narratives flow so easily now we're in a category of one, and we're closing more deals."

- Chris, CEO (UK)

"I did not expect a brand consultant to design a digital product strategy and deliver positive ROI by month 2. Everything from here is upside."

- Alan, CEO (USA)

How it works

• ERA framework (summary)
• ERA framework (detailed)
• Your questions, answered

"If you Google my name, page 1 makes me look like a celebrity. All I did was sign off content even my wife thought I'd written."

- Phil, CEO & Founder (USA)

Ready to level up?

Click here if you want it done for you

Due to the highly specialised concierge service, I only take on 2 new clients a month - sometimes fewer depending on the requirements of my retainers.

If you're unable to wait, the Playbook (? 3 below) contains the step-by-step protocols and templates you need to do it yourself.

? 3. Do It Yourself

The Content Refinery

• Free CEO Content Creation Toolkit

?? 4. Free Resources

Guides, How-to's, Frameworks, Case Studies

1. Wealth Management CEO Brand Plan
2. 3 Simple Fixes for Bad CEO Content
3. Leveraging Your Brand For Revenue
4. The Busy CEO's Content Playbook
5. How To Deliver a Persuasive Pitch
6. 5 Steps to a Powerful CEO Brand
7. Twelve Simple Growth Strategies
8. How to Supercharge Your Writing
9. Reduced Spam & Focused Learning
10. How To Get Tangible ROI On Your Brand
11. How a CEO's Stories Became Commercial Gold
12. How I Balance Authenticity and Professionalism

?? 5. Branding Insights

1. Why does some music sound sad?
2. Building Your Brand = Falling In Love
3. Why CEOs Hold Back On Their Branding
4. How Leaders Inspire - Branding Defined
5. Good Personal Brand Strategy for CEOs
6. 9 /10 People Get This Wrong. Will You?
7. Why Do CEOs Need a Personal Brand?
8. 3 Realities That Unite CEOs & Parents
9. Your Brand Is a Business Investment
10. How Leaders Win Hearts and Minds
11. The #1 Life Skill I'm Teaching Lyra
12. How to Cope With Any Challenge
13. My Spotlight in Executives Diary
14. 11 Benefits of a Standout Brand
15. 94% Make This Rookie Mistake
16. 7 Reasons Why Stories Matter
17. Brand Is Not a 4 Letter Word
18. The best thing to wake up to
19. Why Personal Branding Matters
20. If You Don't Want To Be Famous...
21. Creating a Brand vs Raising a Child
22. Is It Cheating To Use a Ghostwriter?
23. Top 20 Pain Points for CEO's, Ranked
24. Why Doing a Putin Is Bad For Business
25. A Technique Proven to Deliver 3100% ROI

?? 6. Personality Examples

(complements Thought Leadership)

• Personal brands are for posers, nothing less
• When CEOs have to compromise their values
• How I became rich beyond my wildest dreams
• When love is misunderstood (easily and often)
• The best thing to wake up to (how to 3x output)
• 9 things you barely notice today but would miss
• How to break up with your wife before breakfast
• It's lonely at the top - the moment I crossed a line
• No six figure package could compensate missing this
• Please pitch slap me and tell me what I'm doing wrong!
• Seven reminders of how exquisitely beautiful Life can be
• New dad, new career, new tricks. Reinventing myself at 47
• My 27 year habit got me through a divorce and 3 startups
• Surviving the unexpected - 4 words of timeless wisdom
• 12 life hacks I wish I'd known sooner as a working dad
• Putin's nipple and what this means for relationships
• From dancing til dawn to picking up poo in a field
• She humiliated me and shattered my confidence
• 9 tips to save every dad-to-be a ton of stress
• My wedding speech and piano performance
• Fired for spending too long on the toilet...
• Why are babies like quantum physics..?
• Internet access for all to be restricted
• The Baby, the Old Man and the Bomb
• I love it when a Plan comes together
• Make a difference... pay it forward
• Do your values have a price tag?
• Evolution of My Personal Brand
• My biggest mistake as a leader
• Powerful stress relief on tap
• Unexpected consequences
• When you're the villain
• How wonderful life is
• This too shall pass
• Simply magic

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