CEOs, Founders, and Entrepreneurs: Copy This. I Dare?You.
David Brier
$9bn+ in sales. I build brands that customers chase after. If you're done wasting ad dollars, let's talk. Make your brand a magnet, not a money pit.
“…if you’re a copycat, you can never keep up. You’re always in a passive position. You never lead; you always follow. You give birth to something that’s already behind the times-just a knockoff, an inferior version of the original. That’s no way to live.�― Jason Fried New York Times bestseller,?Rework
Authentic branding is about creating something that achieves several things:
- Transporting a vision, an aspiration, to the reader or viewer
- Gives something unique the voice it needs to be heard
- Conveying a transformation that your product or service makes possible
This is as true for?branding?as it is for?rebranding?which is why I speak about this in this episode of?One Minute Wednesday:
Authentic Branding
Branding done without understanding is deadly.?It’s just going through the motions.
This leaves you with only two options:
- Copycat tactics?or
- Authentic branding.
Copycat tactics go through the motions based on checklists and other “color-by-number†solutions?versus?authentic branding that uses?understanding?as its foundation.
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To have a voice that’s real, you need authenticity and the foundation of that is originality which is made possible only by insight.
And when you have that real comprehension, you have something that’s priceless: judgement.
One Minute Wednesdays: 60 seconds of pure adrenaline and high-octane branding?fuel
Over 120 episodes?offer sales tips, marketing tactics, and branding strategies, all in around 60 seconds.
Check out?the full playlist?(and enjoy any episodes you missed) here.
Why I Love Authentic Brands
Grant Cardone calls me a “branding genius†and Daymond John says I’m “brilliant with branding.â€
Known by many as “the Slayer of the Mundane†and builder of brands, I’ve helped companies of all sizes and industries generate over $7 Billion in sales and growth for clients worldwide.
As the author of the international bestseller?Brand Intervention?and Google’s #1 ranked rebranding expert, my four decades of expertise have received over 320 international awards including the rare honor of being presented the?Presidential Ambassador for Global Entrepreneurship?medallion.
Ready to unleash the power of the force for your brand? DM me and let's talk.
$9bn+ in sales. I build brands that customers chase after. If you're done wasting ad dollars, let's talk. Make your brand a magnet, not a money pit.
2 年If you don’t give the market the story to talk about, they’ll define your brand’s story for you. Want to master the art of compelling storytelling and learn from successful rebranding examples to rise above the noise? Then join the thousands who have downloaded my free eBook, “The Lucky Brand†here. Because entrepreneurs need tools to slay the mundane. That starts here: https://risingabovethenoise.com/landing/lucky-brand/
Branding Consultant | Creative Entrepreneur | Creative Professional Coach | Founder, Brand Design Masters, BONFIRE | Brand Strategy | Graphic Design | Content Creator | YouTuber | Podcaster | Speaker | ECD | VP of Design
2 å¹´Great One-Minute-Monday video David. You did an amazing job of articulating the reason many individuals and brands are stuck in the mud.
Capital Introduction for Alternative Investments | Real Estate | Energy | Credit | Infrastructure | Venture
2 å¹´David Brier unfortunately, the law of the Wall Street jungle is “Use your eyes - Plagiarizeâ€
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2 å¹´Love it great read and looking forward to the YouTube content David Brier