CEOs: Do Your Own "Voice of Customer" Analysis w/chatGPT

YOU can conduct a "voice of the customer" exercise in minutes with information you may already have! Simply grab the verbatum comments from your NPS program (the reason why customers would recommend you to a friend or colleague), and ask ChatGPT to analyze it. Here's what I got just now for our firm:

"Based on the provided customer quotes, there are several themes that emerge regarding the services of Chief Outsiders and its team. These themes include:

1. Expertise & Competence: Customers frequently mention that the Chief Outsiders team is knowledgeable, skilled, and experienced in their fields. This can be seen in quotes like "know marketing", "deep knowledge of the marketing industry", and "quality of work and high level of competence".
2. Flexibility & Adaptability: Many clients praise the flexibility and adaptability of the consultants, highlighting their willingness to adjust to unique client needs and changing conditions.
3. Proactivity & Initiative: Chief Outsiders' team is consistently described as proactive, with team members taking the lead, offering insights, and moving projects forward.
4. Relationship & Collaboration: A strong theme of relationship-building and collaboration is evident. Clients appreciate the effort to build relationships, foster collaboration, and ensure cultural fit.
5. Effective Communication: Clients commend team members for their clear explanations, excellent communication skills, and ability to listen effectively.
6. Impact & Results: The positive outcomes of engaging with Chief Outsiders are a recurrent theme. Clients mention seeing positive returns, implementing new strategies, and achieving brand clarity.
7. Personable & Amicable: The consultants are described as friendly, amicable, and a joy to work with. This theme underscores the importance of the personal touch in professional services.
8. Comprehensive Service: The breadth of Chief Outsiders' offerings, from high-level strategy to execution, is often highlighted. This indicates that clients value a one-stop solution for their marketing needs.
9. Responsiveness & Availability: Several clients mention the prompt responses and availability of the consultants, emphasizing the importance of being present and responsive in consultancy roles.
10. Value Addition: Quotes highlight the added value that Chief Outsiders brings to businesses, whether it's through insights, mentoring, connecting with valuable vendors, or filling gaps in the client's marketing efforts.
11. Professionalism: The professionalism of Chief Outsiders' team is repeatedly noted. This establishes trust and reliability in their services.
12. Innovative Tools & Methods: The use of tools like Zoom and Miro to foster collaboration indicates that Chief Outsiders leverages modern technologies to adapt to challenges and continue delivering value.
13. Recommendations: Clients not only express their satisfaction but are also willing to recommend Chief Outsiders to others, indicating a high level of trust and satisfaction with the services provided.

"These themes collectively paint a picture of a company that is adept at both the technical and interpersonal aspects of consultancy, earning the trust and respect of their clients."

Pretty straight forward? Let me know how it turns out for you. /Pete