CEOs, CFOs and CMOs - RECLAIM YOUR DNA!

Yesterday, I was watching CNBC as I do on many mornings and I was surprised and off put by what I saw. Now full disclosure, I am in the process of raising capital for my company, mktg.ai. A domain I bought over a decade ago and a company launched last year. An execution of a vision I had over 20 years ago that could not be built until now.?

I watched a founder on CNBC, who just raised $100M at a $2B valuation for an AI platform built on top of OpenAI. HE’S BUILT HIS BUSINESS AS A WRAPPER!!!! No proprietary AI or an LLM. Which gets me to my thoughts on my company and where we sit in the evolution of marketing and advertising.?

This primary theme here is how we are reshaping marketing and the potential impact on the current ecosystem of holding companies, media agencies and adtech in general.

mktg.ai has built the AI Marketing Model. We call it AIMM.?THE definitive platform that is structuring marketers’ data to take advantage of AI.

To understand the magnitude of what we have done, you have to see the technology. One CMO last week said; “"mktg.ai is so exciting and truly going to ignite and rewrite the rules of marketing."

There's a new stage of marketing and advertising taking shape. It doesn't bode well for the installed regime. It bodes well for what I call enlightened CMOs and brands. And we are issuing a challenge for enlightened CEOs, CFOs and CMOs - RECLAIM YOUR DNA!

WHAT IS CORPORATE DNA?

A company’s DNA comes in two forms – CULTURE and BRAND.

Culture is the internal manifestation of DNA. The brand is the external articulation of the company. I have told my clients you answer to three audiences in this order of priority, your employees are number one. Your existing clients are two and new clients are third. If you take care of your audiences in that order and the fundamentally know who you are, you will win.?Guaranteed!

Here are a few great DNA examples:

• 苹果 ’s 1984 and “Think Different”?
• 耐克 ’s “Just Do It!”?
• 通用电气 ’s “We Bring Good Things to Life.”?
• M&M Mars ' “Melts in Your Mouth. Not in Your Hands.”?
• 宝马 ’s “The Ultimate Driving Machine."?

These are not simply product benefits, but foundational positions that became a belief system for all audiences. The DNA of their brands.?

Creative assets define the soul of a business and brand. Holistically, they define that DNA to audiences and create lasting connections.

Shelly Palmer 's most recent newsletter talks about Sam Altman and OpenAI 's "Magic Unified Intelligence.” Or as I refer to it, integration and simplicity!? The one thing that no one is talking about, especially in marketing, is the fact that data is not structured in any form for marketers to truly understand the history of what they have done or the future and what they can do. It siloed, fragmented, inconsistent. Most importantly, our industry only thinks of data as media, audience data, charts and graphs, numbers and line items on an excel page. Yet the most potent piece of data is the creative. Yes! Creative assets are data!?Yet we don't think of it this way.

Marketing has primarily been defined today by impressions. Nothing more than ad space. Yet, it’s what actually fills the space, the creative that makes the impression!

Fragmentation, chaos and the disconnect between media and creative is a fundamental flaw of marketing. mktg.ai has solved this problem. Marketers are taking notice and signing on. (Hint: big news to come!)

However, today we are going down a rabbit hole with AI in marketing that is adding to the chaos and unfortunately does not bode well for the holding companies and their significant weight on media services.?

As marketers take the media function in house, there is the potential that the holding cos will exist no more. At the same time, PE firms are buying creative shops. Why, because that's where the DNA is created. It’s where the magic happens. Yet the tools or the Creative Operating System for brands, a technology that is as mission critical to a company as their accounting system is completely overlooked. This is what we mktg.ai offers.

AI is a tool that can rebalance the power dynamic back to the marketer and the creation of compelling content, experiences and messages.

The business has been obsessed with filling space (the impressions) effectively and efficiently with little regard for what filled the space itself! (The creative). Oh, and when they ran out of space, the industry simply made more. It's why consumers have overwhelmingly grown to see advertising as nothing more than white noise.

So here's the industry challenge that AI and specifically mktg.ai fixes - "Magic Unified Intelligence" can only work when data is available.

Data must be led by creative. AI alone cannot solve the marketer’s dilemma. The world isn't all digital nor will it ever be. And marketers don't have anything that simply organizes, analyzes, and helps them optimize their marketing.

mktg.ai is far ahead as far as magic unified intelligence and different from where the industry is focused. We provide a brain for which marketers have been longing. The ability to organize, analyze and optimize a brand is the heart and soul – or DNA of a company. We have built the solution to layer in AI that isn't experimental, it's transformational.

Too much focus is on the siloes. What matters is the whole view across the marketing landscape and the ability to unlock the compounding impact of integrated marketing to create deep connections with consumers and lasting business results. The “Magic Unified Intelligence”?

If you couldn’t tell, I love to talk about AI and marketing, especially when it comes to mktg.ai. Reach out. I'm happy to talk. [email protected]

And if you’d like to hear first-hand, I’m sharing a great Podcast with Brian Wieser, CFA ser of Madison & Wall and Olivia Morley of Fusion Front Media. Check out and subscribe to Agency Business.