A CEO walks into a bar... (might be a true story)
A CEO walks into a bar, ready to drown his sorrows after a long day at the office. As he takes a seat, he notices two benefits advisors sitting at a nearby table, engrossed in a discussion about their services.
Curiosity gets the best of him, so he decides to strike up a conversation. The advisors hand him their business cards, promising top-notch benefits advising that can revolutionize his company.
Intrigued but skeptical, the CEO excuses himself to the restroom, business cards in hand. He whips out his smartphone and starts browsing their websites, hoping to find some reassurance that these advisors are the real deal.
As he clicks through the first website, he can't help but chuckle. It looks like it was designed when the internet was still in diapers. The font choices are straight out of a retro office memo, and the site screams "1990s nostalgia." He wonders if they offer advice on how to tame his company's fax machine while he's at it.
Shaking his head, the CEO clicks on the second advisor's website. A smile instantly spreads across his face as he sees a modern, sleek design. The website is intuitive, showcasing the advisor's expertise and the kind of savings and quality care they can bring to his organization and employees.
He can practically hear the first website's cheesy elevator music playing in the background, while the second website exudes professionalism and competence. The CEO knows he needs a partner who can keep up with the times, not someone who seems stuck in a time warp.
Leaving the restroom, the CEO rejoins the advisors at the bar. He hands back their business cards, unable to hide his amusement. "Gentlemen," he says, grinning, "I think I've made my decision. A wise man once said, 'You can't judge a book by its cover, but you can definitely judge a benefits advisor by their website!'"
The advisors exchange puzzled glances, clearly not expecting this response. The CEO raises his glass and continues, "I'll be going with the advisor who knows that investing in a professional website is just as important as investing in their clients' future. Cheers!"
The CEO saunters out of the bar, leaving the befuddled advisors behind. They glance at each other and simultaneously reach for their smartphones, realizing it's time for a major website overhaul if they want to keep up with the modern world.
Remember, in today's digital age, a well-designed website can make or break your business. So, don't let your online presence be the punchline of a joke. Invest in a ROCKSTAR Website today and let your clients know that you're the real deal.
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The moral of the story: A well-designed website signals that you're a modern, professional benefits advisor who takes your business seriously.
And that is why we're here to help.
Our process for building a ROCKSTAR website that makes you look like the expert advisor you truly are includes the following steps:
- Understanding your unique needs and brand message
- Crafting your messaging and branding framework
- Customizing a Wordpress website design that aligns with your brand
- Integrating FunnelSuite CRM to capture and manage leads
- Providing ongoing support, maintenance, hosting, etc.
With our help, you can have a website that showcases your expertise and builds your credibility, all while attracting the right clients.
And the best part?
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So what are you waiting for?
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