THE CEO THAT THRIVES ON SOCIAL MEDIA (Part 2) DEALING WITH THE DOWNSIDES

Part one of this article discussed how profitable it is for a modern-day CEO to have a thriving social media presence. We discussed that these benefits are as much for the company, brand and the personal ambitions of the CEO

While a CEO's active social media presence can bring many benefits, it's important to consider some potential drawbacks as well and throw some light on how to mitigate them.

1.????? INCREASED SCRUTINY AND PRESSURE

A highly visible CEO on social media can face intense scrutiny from the public and media. Every post and comment is subject to analysis, and any misstep can quickly become a public relations issue, potentially damaging the company's reputation.

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2.????? OVEREXPOSURE AND PRIVACY CONCERNS

Being constantly active on social media can lead to overexposure, blurring the lines between the CEO's professional and personal life. This can lead to privacy concerns, as personal information may inadvertently be shared or discovered, which could affect the CEO and the company.

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3.????? RISK OF MISINFORMATION

?Social media can sometimes spread misinformation quickly. If a CEO inadvertently shares inaccurate information or if their statements are misinterpreted, it can lead to confusion and potential harm to the brand’s image.

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4.????? RESOURCE INTENSIVE

Maintaining a consistent and engaging social media presence requires significant time and resources. This can be challenging for a CEO who already has numerous responsibilities. The pressure to regularly produce content and engage with followers can also lead to burnout.

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5.????? NEGATIVE FEEDBACK AND CRITICISM

?While social media allows for direct communication, it also opens up the CEO to negative feedback and criticism. Handling hostile comments or dealing with trolls can be challenging and may require a thick skin. Negative feedback, if not managed properly, can escalate and harm the company's public image.

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THE MITIGATION APPROACH

There is a need for the CEO to communicate with a consistent tone devoid of personal feelings or thoughts that are likely pedestrian. The public expects a high level of decorum and maturity from this CEO. For CONSISTENCY in relevance, tone, and timeliness, the CEO must hire a trusted expert to manage his or her social media presence. This removes the CEO's personal, family, or political affairs and their nuances from the business image that needs to be protected and projected.

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On hiring a social media manager, I have come across some CEOs who prefer their tech-savvy nephews and nieces for the job. In as much as these young people would know their way around the various social media platforms, there are daunting roadblocks they face. Creating credible and quality content that resonate with a certain class of audiences on a daily basis for various platforms is not a walk in the park. Especially if you have plans of later making income from your social media platforms. This like poor quality videos or images, inappropriate use of words, and lack of proper engagements can disqualify your platform from earning when your time is due. Some platforms would ban your account for petty infringement of rules that sometimes get amended overnight without any announcement. The following are questions you should ask yourself while picking your social media manager

?·???????? Can he/she reason, decipher issues, and communicate them as a CEO, or at least at the level that other CEOs would value and resonate with?

?·???????? What other vicarious experiences and exposures does he/she have that could give them the gravitas of a thought leader that I aim to be through social media?

?·???????? Can this person work independently, as my mouthpiece with little or no supervision on digital media when I am busy with other important assignments?

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While a CEO's thriving social media presence can enhance visibility and trust, it's essential to navigate these platforms carefully to avoid potential pitfalls. Balancing transparency and engagement with privacy and strategic communication is key to maximizing the benefits while mitigating the risks. Do not forget to count on our team's free social media management consultancy. you can call or WhatsApp on 0548172938

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Whoever writes on your behalf, makes posts on your behalf, or communicates on your behalf on social media is practically your alter ego. He or she lurks in your shadows and is seen as you. And so must display the same level of intelligence, exposure, and competence as you. This is how your image will shine and excel in digital media. ,

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The next and final part of this article will tell you what to look out for when hiring a social media manager for corporate executives.