CEO Perspectives Podcast: Corporate Citizenship & Philanthropy Business Imperatives
Jeff Hoffman, NACD.DC
Global I CSR I ESG I Purpose I Culture I Board Director I Philanthropy I Reputation I B2B I B2C I Innovator I Mentor I LGBTQ+
Jeff Hoffman discusses the evolution of the function and what it takes to align initiatives with the business in complex political and social contexts.
December 18, 2023
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Corporations used to consider themselves as having one constituent: the shareholder. That has changed. Engaging with the communities where corporations have operations, where their supply chains are located, and with society in general, is critical to be effective in today’s business climate.? In this episode of CEO Perspectives Jeff Hoffman, the Institute Leader of Corporate Citizenship & Philanthropy at the ESG Center, joins President and CEO Steve Odland, both of The Conference Board, to discuss the evolution of the function and what it takes to align initiatives with the business in complex political and social contexts.?
Tune in to find out:??
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??How has corporate citizenship evolved over time???
??What are the biggest challenges in navigating the complex landscape of social issues and political polarization??
??How can companies ensure their corporate citizenship efforts are strategic and aligned with their overall business goals???
??How can companies leverage their resources and influence to make a meaningful impact??
??What are the key trends shaping the future of corporate citizenship and philanthropy????
“CEOs are people too, and they have emotions—right or wrong…We see corporations having to sometimes backtrack on some of what’s being said. And I think that's where corporate citizenship executives can be very helpful as part of the decision-making process…[with] that one foot in the company and one foot in the community. That one foot in community might raise red flags that you aren't necessarily thinking about inside the organization…That outside voice may make you rethink some of the words you're going to say or [provide] a position that may be a slightly different, so you aren't going to have to backtrack a few days later.”—Jeff Hoffman, the Institute Leader of Corporate Citizenship & Philanthropy at the ESG Center, The Conference Board?
“There is a certain sense of urgency that we have not necessarily experienced before [in corporate citizenship]. Part of it has to do with the environmental issues we're facing. But social issues too, [are at] a kind of in a boiling point…There's a greater expectation by the public in the various constituencies for how a corporation acts.” —Jeff Hoffman, the Institute Leader of Corporate Citizenship & Philanthropy at the ESG Center, The Conference Board?
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A mixture of Ted Lasso, James T. Kirk and Indiana Jones. Personality Profile: ENFJ-A
11 个月Would it be fair to say companies started off caring about thier communities? Then in the ‘80s the focus on shareholder wealth took the main focus. With the drive being shareholder returns the companies cut costs which impacted thier community development. We are now seeing a return to the community focus due in part increased pressure by employees and communities at large.