The CEO Magazine Interviews: Inaugural Edition

Welcome to The CEO Magazine Interviews!

We are thrilled to present the inaugural edition of The CEO Magazine Interviews, a premier newsletter dedicated to unlocking the minds of the most influential leaders in the business world. This newsletter is your exclusive gateway to in-depth conversations with top-tier CEOs, visionary entrepreneurs, and dynamic executives who are shaping the future of their industries.

What to Expect

In each edition, we will bring you insightful interviews that delve into the strategies, challenges, and innovations driving the success of these business leaders. Our goal is to provide you with valuable lessons, practical advice, and inspiration to elevate your own business acumen and entrepreneurial journey.

Feature Interview: Pioneering Success with Junain Nazri

In the digital age, the world of marketing has undergone a seismic shift, and India stands as a prime example of this transformation. The internet has not just introduced a new marketing channel but has also become the primary medium through which businesses connect with consumers. What was once a new and unexplored avenue has now surpassed traditional channels in reach and efficacy. Digital marketing, fuelled by technological advancements and the omnipresent use of the Internet and mobile devices, has emerged as a powerful tool for businesses to engage with their consumers. However, to make the most of digital marketing, it’s essential for businesses to collaborate with experts in the field. Briskon Technologies Pvt Ltd , a trailblazer in the industry. Within the realm of digital marketing, Briskon is a name that needs no introduction.

Armed with state-of-the-art technologies and pioneering solutions, Briskon spearheads digital transformations across diverse sectors. With a rich legacy spanning almost two decades, they have consistently delivered top-notch solutions and results for their clients. Their expertise and track record make them the go-to partner for navigating the complexities of digital transformation.

Junain Nazri, CEO, Briskon Technologies Pvt Ltd

From a modest middle-class background to the CEO of Briskon, Junain Nazri ’s journey has been remarkable. His grounded upbringing instilled a strong sense of responsibility in him. Unlike many young aspirants today, Junain believed in utilising whatever he studied to its full potential. With dual specialisations in Marketing and Systems in his MBA, he found the perfect career path.

While working for a company in his mid-twenties, Junain poured in all his effort to help double its profits. It was during this time that he observed clients investing heavily in newspaper ads and hoardings with minimal ROI, while cost-effective digital marketing services like SEO and SEM offered much greater returns. He also noticed the inefficiency of companies heavily relying on Microsoft Excel, wasting excessive time. These observations sparked the idea that led Junain to a successful career as a tech entrepreneur. Mr. Junain reflects,

“As a first-generation entrepreneur, I initially was hesitant to approach the risks involved with any startups. However, my passion for learning and self-improvement became my driving force. Through strategic, incremental steps, I developed Proof of Concept (PoC) models that gradually evolved into customised strategies and systems.”

He proudly adds, “Today, the innovative solutions we provide are a testament to those early insights and our dedicated, methodical development.”

The Genesis of Briskon

With scant resources but boundless ambition, Briskon Software Consulting Pvt Ltd embarked on its journey in 2005, later evolving into Briskon Technologies Pvt Ltd in 2014. This journey started within the confines of a modest rented 1BHK house, fueled by a commitment to providing quality software solutions and web design and development services. Their goal? To be a leading, profitable IT and digital transformation company providing comprehensive business solutions to businesses seeking incremental growth in their conversion rates.

As they stride into their third decade, Briskon envisions a future characterised by “Providing high-quality, customer-centric solutions by combining people, processes, and partnership with technology expertise.” Since its inception, Briskon has remained faithful to this vision, eagerly embracing the challenges of growth alongside its vibrant team. Originating in the Silicon Valley of India— Bangalore, they have since grown internationally and are now planning to establish a presence in Pune.

For Briskon, each year of operations has yielded profits, thanks to a growing clientele and revenue stream—a feat achievable only through their team’s unwavering adherence to their core vision. Their hallmark lies in their dedication to quality and a meticulously crafted process-driven approach, enabling collaborations with esteemed companies across various industries.

At the heart of Briskon lies its team— young, vibrant and incredibly talented. The team, comprising skilled managers, analysts, programmers, marketers, designers, developers, and QA experts, all work together to deliver stellar products and solutions, consistently exceeding client expectations.

Their pledge to quality and a penchant for staying on top of the latest technologies ensures they remain primed to exceed client expectations. Mr Junain emphasises,

“One of the things I’m really proud of is our innovative approach, especially in diverse fields like Retail, Healthcare, Education, Real Estate, and BFSI. Whether it’s IT, software products, digital transformation, digital marketing, or professional services, Briskon covers the entire spectrum.”

Driven by a relentless pursuit of excellence, Briskon remains committed to enhancing client experiences and delivering exceptional outcomes.

An Extensive Suite of Solutions

Briskon Technologies Pvt. Ltd. provides a wide range of services and solutions designed to help businesses achieve their goals and enhance their operations. Their primary offerings include:

Digital Marketing

Briskon’s digital marketing services are tailored to help businesses meet their online goals through comprehensive and targeted strategies. Key services include:

SEO (Search Engine Optimisation): Enhancing website visibility on search engines to attract organic traffic and improve search rankings.

SEM (Search Engine Marketing): Creating and managing pay-per-click (PPC) campaigns to drive immediate traffic and conversions.

Social Media Marketing: Leveraging platforms like Facebook, Instagram, Twitter, and LinkedIn to engage with audiences, build brand awareness, and drive sales.

Content Marketing: Developing high-quality content such as blog posts, articles, videos, and infographics to attract and retain customers.

Email Marketing: Crafting personalised email campaigns to nurture leads, engage customers, and boost retention rates.

Influencer Marketing: Partnering with industry influencers to amplify brand reach and credibility through authentic endorsements.

Software Solutions

Briskon provides custom software solutions tailored to the unique needs of businesses, including:

Custom Software Development: Building bespoke software applications to solve specific business challenges and improve operational efficiency.

CRM Systems (Customer Relationship Management): Implementing CRM solutions to help businesses manage customer interactions, streamline processes, and improve profitability.

ERP Solutions (Enterprise Resource Planning): Developing ERP systems that integrate core business processes—such as finance, HR, manufacturing, and supply chain—to improve efficiency and decision-making.

Enterprise Software: Developing robust and scalable software solutions to support complex business operations and drive growth.

Application Development

Briskon’s expertise in application development spans both mobile and web platforms, ensuring seamless user experiences across devices. Services include:

Mobile App Development: Designing and developing high-performance mobile applications for iOS and Android platforms tailored to meet specific user needs.

Web Application Development: Building responsive and scalable web applications using the latest technologies to ensure optimal performance and user engagement.

Platform Integration: Integrating various software systems and applications to ensure smooth interoperability and data flow across different platforms.

Product Development for Online Markets

Briskon offers end-to-end product development services to bring ideas to life and successfully launch them in the online market. The process includes:

Ideation: Collaborating to brainstorm and refine product ideas, ensuring alignment with market demands and business objectives.

Design: Creating intuitive and user-friendly designs that provide a seamless user experience and enhance customer satisfaction.

Development: Building high-quality products using cutting-edge technologies and best practices to ensure reliability and performance.

Deployment: Launching products in the market with thorough testing and optimisation to ensure they meet all requirements and perform flawlessly.

Maintenance: Providing ongoing support and maintenance to keep products updated and running smoothly, addressing any issues promptly.

These comprehensive services enable Briskon to deliver exceptional solutions that drive growth and success for their clients across various industries.

What Makes Briskon Different

In the vast digital marketing industry, where competition is fierce, differentiation isn’t just an option—it’s essential. Within the space, Briskon has carved a niche for itself by mastering the intricacies of SEO and excelling in customer engagement across diverse digital channels. Their holistic approach ensures a cohesive and comprehensive strategy that drives traffic and conversions, considering every aspect of the client’s online presence.

“Our expertise extends beyond mere technical know-how; we understand the psychology of the digital consumer and leverage this insight to craft campaigns that resonate with the target audience,” Mr Junain asserts.

Navigating the digital realm can get overwhelming for businesses, but Briskon simplifies this journey by offering clear, actionable insights and strategies that translate into tangible success. Their proficiency in analytics and data interpretation enables informed decision-making, driving growth and profitability for clients.

Mr Junain stresses, “We don’t just aim to increase traffic; we aim to attract the right traffic that leads to increased engagement and conversion rates.” Briskon’s commitment to excellence is evident in every project they undertake. They don’t settle for meeting expectations; they strive to surpass them.

“Our passion for digital marketing and software development is matched only by our dedication to our clients’ success. We are Briskon, and we are your partners in digital excellence.”

- Team Briskon

Client-Centric Approach

Briskon initiates its process with a comprehensive discovery phase, engaging closely with clients to deeply comprehend their business goals, target audience, and competitive landscape. This phase involves in-depth consultations, thorough business analysis, and detailed research on the target audience, encompassing demographic, psychographic, and behavioural insights. Additionally, Briskon conducts a thorough assessment of the competitive landscape through market research and SWOT analysis.

Utilising both quantitative and qualitative data alongside advanced analytics tools, Briskon gathers comprehensive insights to craft a customised strategy that aligns with the client’s objectives. This strategy includes a detailed roadmap with clear Key Performance Indicators (KPIs) to measure success. Integral to their approach is regular communication and feedback loops. They maintain ongoing collaboration with clients, incorporating their feedback to make real-time adjustments.

Briskon’s agile methodology, flexibility, and adaptive strategy enable them to continuously refine and optimise, ensuring effective alignment with evolving client needs and market dynamics. This meticulous process ensures Briskon delivers substantial value and long-term success for their clients.

Briskon’s unerring commitment to quality and ongoing learning, coupled with their dedication to staying abreast of cutting-edge technologies, enables them to consistently excel in delivering tangible results. “We take your ideas and translate them into revenue using today’s continuously evolving technologies and our years of experiential expertise in software applications and mobile app development,” Mr Junain affirms.

Be it a startup or an established company, Briskon partners with them to transform their digital presence. With their comprehensive service offerings, they assist businesses in the design, development, implementation, and maintenance of online applications, software, SaaS, mobile apps, analytics, and the cloud. Mr Junain shares, “Our 19+ years of experience, coupled with an exceptional talent pool and partnering attitude ‘to do whatever it takes to make you, the client, succeed’, equals the client’s success.”

Strategic Digital Innovations at Briskon

In their digital marketing endeavours, Briskon employs a simple yet powerful concept: inch down miles apart. Mr Junain explains, “Whatever we do, we do thoroughly with a single mindset of long-term benefits. If our service can’t add a remarkable value to the client’s success, our effort is useless.”

The value Briskon adds spans from reducing the cost of lead acquisition to enhancing long-lasting branding. They achieve this by using an optimal mix of SEO, SEM, and paid advertising tailored to the client’s target audience, competitive landscape, business goals, and budget. “Clients grow, and we must be able to grow with them,” Mr Junain asserts.

Honours and Recognitions

Their exceptional work ethic and results-driven success have garnered Briskon numerous accolades. With over 300 successful project completions and long-term partnerships with more than 150 leading global clients and brands, their achievements are noteworthy. Recognised as a top digital marketing agency by industry associations, Briskon has received awards for technological #innovation. Their impressive client retention rate of over 90% speaks volumes about their commitment to delivering exceptional service and results.

Over the years, Briskon has been honoured with numerous awards and recognitions, reflecting their commitment to excellence and innovation. Some notable awards include

Rajiv Gandhi Shiromani Award

Indian Leadership Award for Industrial Development

Bharat Gaurav Award

Mother Teresa Excellence Award

What Lies Ahead for Briskon

The digital marketing landscape is evolving rapidly, and failing to keep pace means getting left behind. Briskon is at the forefront of this transformation, integrating Artificial Intelligence into their proprietary digital marketing tools and website frameworks. Mr Junain emphasises,

“We recognise that Generative AI will become an inadmissible part in the future of technology as a whole, particularly in #digitalmarketing. That’s why we’re proactively aligning our efforts accordingly.”

Staying updated with the latest trends and advancements in digital marketing is equally important at Briskon. Subscribing to newsletters and blogs, listening to podcasts, joining online communities, following blogs and prominent experts in the industry, taking up courses and certifications, and attending industry conferences and workshops helps the team continuously stay updated. “We also believe in conducting our own research with experiments and, of course, leveraging social media for networking and learning purposes,” Mr Junain adds.

#Leadership Mantra

Advising aspiring marketers, aiming to thrive in the digital marketing industry, Mr Junain shares, “Be persistent and keep all your knowledge and senses open. Leverage modern technology, especially data science and analytics, to drive success in the digital marketing industry.”

Stay tuned for future editions, where we will continue to #spotlight the minds behind the world’s leading companies, providing you with unparalleled access to their wisdom and experience.

Thank you for joining us on this exciting journey. We look forward to growing and learning together.

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