CEO Advisor: Top Reason Why Not, #1 Insight, #1 Regret, Best ROI

CEOs understand that executive and employee productivity are impacted by health and fitness.

Recently I data-mined several years of my surveys and notes coaching executive leaders and reviewed their results.

You might be interested in 4 things jumped out of my data. You can find out what they are in this edition of the Healthy Executive CEO Advisor .

#1 Reasons Why Not

There a lots of reasons we put off our health and fitness (here are my past excuses and rationalizations). I see one consistent pattern of 3 reasons why why busy executives and professionals put off improving their health and fitness:

1. Lack of lasting results from Corporate Wellness and Executive Healthprograms.
2. Privacy concerns about sensitive personal health data collected by employer wellness programs.
3. Lack of personalized nutrition counseling and fitness programming that fits their job and family circumstances.

#1 Insight

Many of my clients share their results and stories in their personal case studies. I always ask them for their key insights on their journeys to success, and this answer consistently rises to the top:

2–3 simple tweaks to daily nutrition and weekly fitness habits make all the difference to looking and feeling better.

#1 Regret

I audit my clients about what they regret most about their health and fitness journey. Without exception, all of them give the exact same answer:

Why didn’t I do this ( coaching) sooner?

Your Return On Investment

Businessmen are familiar with this saying:

It’s not what you make, its what you keep.

When losing a few extra pounds of body-fat, this saying becomes:

It’s not what you lose, its what you keep off.

Here’s what you can accomplish by getting coached and investing just one hour a week on your health and fitness:

4 Month ROI

• You can expect to feel subjective improvements in your energy in as little as 4–6 weeks.
• You can expect to see objective improvements in your strength and fat loss in as little as 8–10 weeks
• In 16 weeks you can develop nutrition and fitness habit that will last for a lifetime .

1 Year ROI

• A healthy BMI (by losing excess body-fat).
• 90–95% percentile fitness for your peer group.
• i.e. You would be in the top 5–10% for your age bracket.

2 Year ROI

• A lean body (body-fat of 15–20%).
• 98–99% percentile fitness for your peer group.
• i.e. You would be in the top 1–2% for your age bracket.

3 Year ROI

• 10–15 year reduction in your biological age
• i.e. 90% percentile health & fitness biomarkers in the age bracket 10–15 years younger than you.
• Equivalently, this will extend your longevity and quality of life 10–15 years.
• A lean well-defined beach body (body-fat of 9–12%).

The Malibu Ranch costs $30,000 for 4 weeks. I charge 10% of that for a full year for personalized one-on-one nutrition and fitness coaching.

Originally published at The Healthy Executive.