Centrimex brings freight flexibility to customers using data

It’s safe to say that, if supply chain firms were leveraging the capabilities they have today, the process of change would be made that much simpler. In fact, it would allow businesses to positively thrive among adverse circumstances and come out stronger, faster.?

Planning contingencies is no easy task, and one that’s often required at short notice—yet it’s where the use of real-time data really shines. The ability to track shipments and foresee disruption is a luxury that’s used at Centrimex, a freight-forwarding organisation that is committed to great service through dedication to even better visibility.?

The company’s vision is to provide high quality services adapted to the customers’ needs, at the right price, and with a seamless experience to the customer. But, in an environment where disruption is rife, Alexia Schmitt, Chief Transformation and Information Officer at Centrimex, has a critical role to play. This particular role is responsible for getting goods from point A to point B by maintaining visibility—visibility that is driven by real-time data.?

The aim of the business is to manage clients’ freight, from the shipping process to all of the documentation and processes required to ensure that goods are able to cross borders.

“The core mission is to manage services around the whole transportation process, with the best level of service for the customers,” says Schmitt. “This means bringing the expertise on geographical areas to customers, as well as the specific requirements for documentation or declarations that requires know-how and experience to meet specific and legal obligations.”?

As the company continues to grow and offer exceptional freight-forwarding services, this starts with customer focus—ensuring that clients receive the best possible service throughout the shipping process and maintain confidence in the business.?

“The first step is to understand the customer’s expectations. This is something that the company has been working on over the last two years through customer surveys and interviews with a sample of customers,” says Schmitt. “More than a hundred customers were individually interviewed so we could better understand what is important to them, because, despite working with our customers on a daily basis, it's important to know exactly what the key criteria are for them to trust a freight forwarder.

“Understanding the customer expectations is a step we’ve achieved and allows us to deliver the best customer experience.”

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