Centerfield Wins 2024 MarTech Breakthrough Award for Cookieless Marketing Innovation

We are thrilled to announce that Centerfield has been honored with the Cookieless Marketing Innovation Award at the 2024 MarTech Breakthrough Awards. This serves to highlight our commitment to driving innovation and excellence in the digital marketing space, particularly as the industry adapts to a future without third-party cookies.

The MarTech Breakthrough Awards celebrate the top companies, technologies, and products that are pushing the boundaries of marketing technology. This year’s program attracted thousands of nominations from over 50 countries, making our win even more significant.

The marketing landscape is undergoing a seismic shift. Third-party cookies are withering away, and privacy regulations are becoming stricter. This means traditional personalization methods that rely on this data are failing to deliver the one-on-one experiences modern consumers crave.

Centerfield’s innovation with respect to cookieless marketing is called Pre-Purchase Personalization. We focus on the crucial pre-purchase stage, the golden window between a customer's initial online interactions with a brand and a potential purchase. Centerfield offers a personalized experience based on first-party data captured in the moment, such as location, device, operating system, mouse hover, quiz response, and more.

While third-party cookies could target advertisements to individuals who had shown interest in a topic, Centerfield’s solution personalizes a digital experience at the moment someone has declared intent on a topic. For example, understanding someone’s mobile operating system is critical to presenting the best offers for a wireless carrier. An iPhone user wants iPhone offers. Other data captured in the moment, like location or other data volunteered by the user, such as responding to a quiz or a form, are additional signals used to personalize.?

Another example is when a homeowner is researching home security systems online. Instead of providing all users with the same home security system landing page, Dugout delivers a personalized experience based on the type of home security system being researched or the location of the homeowner, in addition to other factors captured in the moment. Whether it's smart door locks for tech-savvy homeowners or 24/7 professional monitoring for those prioritizing remote security, our tailored approach ensures maximum impact and engagement.

Centerfield's Pre-Purchase Personalization not only complies with all relevant privacy regulations in the United States and Europe but also generates tangible results. Our data demonstrates substantial enhancements in engagement, trust, and sales, with an impressive 40% increase in sales. This evidence firmly establishes our standing as pioneers in the realm of personalized marketing, particularly in navigating the challenges of a cookieless landscape.

Winning the Cookieless Marketing Innovation Award is a testament to the hard work and dedication of our incredible team at Centerfield. We pride ourselves on fostering a culture of innovation, and this award is a celebration of our collective effort to push the boundaries of what’s possible in digital marketing.

As we look ahead, we remain committed to staying at the forefront of industry trends and delivering best-in-class solutions for our clients. Here's to continuing our journey of innovation and success!

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