Celebrity Endorsements

In 2020, you’ll still attract a ton of credibility by aligning your healthcare brand with a reputable, ideal celebrity.

So how can you utilize brand ambassadors in your hospital marketing in 2020?

You know how Angelina Jolie adopted several children from orphanages around the world and demonstrated compassion for refugees. The U.N. appointed her as its Goodwill Ambassador for Refugees.

Other brands have reached out to celebrities struggling with various medical conditions or have a close family member or friend doing so.

Can you spot an opportunity to demonstrate your quality, cutting-edge, and/or specialist healthcare services by working with a relevant celeb?

You can provide free medical consultations for mentions. Or invite them to raise their humanitarian profile by teaming up with your practice on a community health cause dear to both of you. Or offer cash to get in front of their loyal audience. 

Implementing these medical marketing strategies can help your practice attract more warm leads you can convert to paying customers soonest.

Remember to measure your impact using online tools. Have a custom landing page for each marketing campaign.

That way, you can tell which methods are offering desired results so you can double down on them and avoid losing marketing dollars on ineffective campaigns.

And if all these feels like a lot of ground to cover, feel free to work with a reputable medical marketing agency that understands your specialty, what your target customers are looking for, and which healthcare marketing techniques resonate best with them.