Celebrating your success with ours!

Buyer preferences changing? Not so fast! Buyers are leaving the lot with more new cars but they still prefer to buy used if presented the opportunity. In 2023, the number of new vehicle registrations increased 12.5% to 15.3 million compared to 13.6M in 2022. For used vehicles, even with a 1.5% decrease from 2022, there were 38.2 million used registrations in 2023, over double the number of new vehicle registrations.

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Dealer profits are still shrinking. On average, car buyers are paying 97.6% of the manufacturer's suggested retail price (MSRP). In April, the average MSRP increased 2.2% and is up 1.3% year over year. If car buyers are paying more money for their vehicles, they want more value out of their investment. With tighter budgets in the driver's seat, it's crucial to revamp your F&I offerings with must-have, yet affordable, coverages like BudgetCare by Alpha Warranty and Quantum for those high-ticket electronics repairs. These tailored solutions ensure your customers get the protection they need without breaking the bank,?but they also provide a boost to your dealership's bottom line.

This month's big question: With Memorial Day weekend quickly approaching, how will you balance customer needs and your dealership's profits for a successful holiday weekend?

May Milestones: 26 Years and Still Driving!

To kick off May, our PRO Team gathered for the 26th anniversary celebration during the quarterly meeting. It was a meeting full of ideas for the future and a time to reflect on how far we've come.?

To our valued partners, we'd like to express our sincerest gratitude! Helping your dealerships grow is our driving force and we are extremely proud to be your co-pilots through it. Here's to 26 more years! ??

Join Us As We Welcome Mike! A New (But Familiar) Face at PRO

Mike is the newest member of the PRO Team, joining as our Director of Sales and Business Development. Bringing over three decades of retail auto industry expertise, Mike excels in strategic planning. He specializes in developing clear, practical strategies, and fostering innovation to effectively navigate market challenges. Outside of work, Mike enjoys spending quality time with his family and friends, pursuing his passion for golf, and cheering for his favorite teams, the Seattle Mariners and the Seahawks. Learn more about the PRO Team.

Looking to Advance Your Career in Sales or F&I? Master These Skills!

Ready to transform your Sales or F&I role from manager to leader? This blog post unlocks the 5 essential skills you need to take your team to the top. Master negotiation, build unshakeable customer relationships, and become a financial whiz. Plus, discover how to navigate compliance with ease and lead a team that thrives. Start leading!?Find out more.

Additional Resources

Achieving Greatness: The Elements for Success

Your Path to Building a Stress-Resilient Mindset

Be in the know: Industry Intel

Trade-in troubles are spiking, reaching a two-year high: Edmunds reports that 20.4% of vehicles traded in the last quarter were underwater—up from 18% last year. Wondering how deep this trend will go?

?Nissan dealership in Texas goes viral on TikTok: Central Houston Nissan cleverly remixed popular videos with new endings filmed in its showroom. Viewers are calling it "a work of art that should be studied" and "the wildest ad ever."

?Tesla trims its team again: The EV manufacturer is cutting staff in software, service, and engineering amidst a sales slump. Rising interest rates are putting the brakes on EV adoption, adding to the company's challenges.

Bookmarked and Inspired: Our Top Picks and Recommendations

In "Thinking, Fast and Slow," Nobel laureate Daniel Kahneman reveals a revolutionary perspective on how we think. Our minds aren't one, but two distinct systems. System 1 is fast, intuitive, and emotional – it's our gut feeling. System 2 is slower, deliberative, and logical – the voice of reason. This book explores how these systems work together, and sometimes against each other, to shape our decisions, judgments, and happiness. Learn to recognize the shortcuts your mind takes and unlock the power of slow thinking for better choices at work and at home.

Got a book you just couldn't set down? Tell us all about it here.

Ask Us Anything| The best competitive advantage comes from the quality of your connections.

Do you have questions related to the F&I department- products, sales strategies, your professional development, or dealership profitability? We're here to connect with you and support your success. Write to us.