Celebrating World Emoji Day in 2022: Understanding the Importance of Emotions
Emozo Labs
Emozo's platform uses behavioral and emotional insights for you to drive the right decisions for all digital content.
By Megan Lan.
Introduction?
Seen in almost any text conversation and can be used as their own language, emojis are now used globally and have changed digital communication for the better. From the famous smiley face to smiling cats, the emoji library is filled with 3460 symbols and is still increasing in number to keep up with the newest trends (1). The abundant library allows one to use any symbol relevant to the conversation and enhances the emotive and richness of online communication. July 17th is the day World Emoji Day is celebrated every year. Because of the pandemic and the increase in computer-mediated communication, emojis have become an essential part of conversations and should be celebrated for their importance in adding emotion to communication.??
What is an Emoji??
Known as a portmanteau, or a blend of words, the word emoji is composed of two different words in Japanese: ‘e’ for picture and ‘moji’ for the character (2). Because texts and emails often contain no tone or facial expressions, emojis help us make up for that missing aspect that is essential in successful communication. Nonverbal cues are known to be one of the most important factors in how communication pans out, and emojis help make up for the lack of these cues in our online conversations. ?
Emojis in Action?
Vital for remote teams and any type of online communication, emojis add a lightheartedness to workplace culture and add emotion and a sense of familiarity you would see in an office space. For digital marketers, emojis can act as a universal language and help create a sense of identity between the marketer and consumer (3). Many emojis are customizable, from the sign color to gender, which makes it easier for many to express themselves. There are five skin tones to choose from, two gender options, and one gender-neutral emoji. By having all these options, users are given a way to identify themselves on a digital medium. Also, emojis play an important role in B2B marketing and communication; they can increase engagement and give your brand a personality (4). ?
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Emojis and Emozo ?
If you look at Emozo’s logo, the ‘E’ in the word has a half smiley below it, which gives the company its own type of emoji and identifier. ?
Just like emoji, Emozo also has a combination of words: emotion and zone. At Emozo, we capture and analyze the emotional response of real people to image ads, other images, video ads, other videos, interfaces, and apps. We provide emotion data and insights to help brands, agencies, and insights companies produce effective marketing and advertising assets to master brands, messaging, and experience challenges. However, with Emozo, we can measure the emotional response of your consumers/customers regardless of the use of emojis. ?
On this World Emoji Day, we celebrate the use of emojis in digital communication and how they can contribute to both effective communications and make the world brighter with more emotion. ?
Article Sources:?
Business Consultant at EY
2 年Great job Megan Lan ! Very interesting article with many curious facts about emojis and emozo. "If you look at Emozo’s logo, the ‘E’ in the word has a half smiley below it, which gives the company its own type of emoji and identifier."