Celebrating women in life sciences (part 1) - Dr. Emma Banks, ramarketing CEO
ramarketing
We deliver commercial impact globally for companies that target the pharma and biotech sector.
To celebrate Women & Girls in Science day (February 11th), we're shining a spotlight on our very own ramarketing experts. In a traditionally male-dominated industry, we are proud to champion women in the life science sector.
Part 1 of our 4-part series takes a look at the women making waves in life science marketing…?
It’s proven that a diverse workforce leads to improved creativity and innovation, greater employee retention, and a boost in productivity. Not only this but gender, ethnic, religious, and sexual diversity throughout an organization leads to a better understanding of the customer and their needs.?
At the helm of ramarketing's operations is Dr. Emma Banks , CEO. After completing her Ph.D. followed by two years of Postdoctoral research, Emma joined a small biometrics CRO, latterly supporting the leadership of the data management team. Prior to joining ramarketing, she ran an international life sciences software company.
Having been a Board member of the Society of Clinical Data Management (SCDM) and taking the role of Conference Co-Chair for its Annual Conference in the USA, Emma has developed a strong reputation across the industry. A seasoned conference speaker, Emma’s insights have been covered nationally and internationally at Biofocus and Precision Medicine conferences in the UK and SCDM in Europe and the US.
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Emma shared her experience of the transition from her previous roles to her career at ramarketing;
“It was quite a big decision to move away from a world I knew so well to a world which felt a bit ‘out there’. But the connection to the sector I love, the challenge to learn something new and the culture all helped. Today I reflect on the past 4 years and know it was the best decision I’ve ever made. The skills the agency needed from me were more generalist (leadership, people development, etc) but my experience in the sector has been invaluable as I have been able to look at things like one of our clients. Sometimes taking a considered risk can open doors you didn’t even know existed.”
She also talked about whether the industry’s view of women has changed in her time;
“Although things are changing, we still have a long way to go to improve the view of women across all elements of our industry. We are under-represented in leadership but also in clinical trials and healthcare inequality still exists, even in 2023. Our sector plays a part in that and has a huge opportunity to make changes that will reach well beyond our industry.”
Make sure to come back for the next 3 parts of this series where we profile other female ramarketing sector experts who have come from a career in life sciences.