Celebrating success: iMatrics customers stand out at the INMA global media awards

We are excited and very proud of our customers NTM AB , Stampen Media , VK Media , K?lner Stadt-Anzeiger Medien , NWT Media AB , and NTB . They recently won awards at the well-known INMA Global Media Awards, showing their hard work and significant impact on the media world. We want to shine a light on their achievements.

NTM: Embracing Change and Innovation

NTM, a candidate in five categories, Their standout projects include "The Disappearing Words," a smart idea highlighting the need for independent news, and a wide-ranging live sports program that attracted many subscribers.

Their creative strategy to increase reader involvement through 'Seven Priority Areas' was also applauded. This approach, studying about 95,000 articles, has successfully improved reader involvement and growth, highlighting the power of data in guiding business outcomes. Read more here.

Stampen Media: Setting New Standards in Media

Stampen Media, with six nominations and three wins,. Their innovative 'News Show' won the 'Best New Audio Product,' showing their forward-thinking and teamwork. Other major wins include 'Stampen Deals' for 'Best Idea to Sell More Ads' and 'User-friendly Data' for 'Best Data Dashboard and Reports,' underlining their smart use of data to improve business. Read more here.

VK Media: Improving Reader Experience

VK Media won the gold award for the 'Best Product Iteration.' This award recognized their efforts to provide more useful article suggestions for their readers, improving the reader experience and expanding the boundaries of digital media. Read more here.

NWT Media: NWT Media: Revolutionizing Reader Demographics

NWT Media's focused campaign across their 16 news outlets yielded impressive results. They significantly lowered the average age of their overall and digital subscriber bases in 2023, outpacing the reductions seen in the prior years. They also saw a robust increase in digital subscribers, conversions, and unique visitors across their platforms. Remarkably, their strategic efforts led to substantial revenue growth for both digital and print readers, exceeding their financial expectations for the year. Read more here.

And their important campaign after Russia's invasion of Ukraine inspired their readers to donate a million SEK to the people of Ukraine. NWT Media matched this amount, raising a total of two million SEK.

K?lner Stadt-Anzeiger: Leading in Digital Media Innovation

K?lner Stadt-Anzeiger, earning a third place and honorable mention, Their overhaul of Ksta.de greatly improving the site's speed, performance, and user experience. Read more here.

Their successful EXPRESS.de social media strategy greatly expanding their presence on various platforms. Their AI-based recommender system, which saw an 80% increase in Click Through Rate (CTR) and a 20% rise in fully read articles,.

Budstikka/NTB: Enhancing Communication with The Oslo-Pilot

Budstikka and NTB,, earned an honorable mention at the INMA Global Media Awards for their project, The Oslo-Pilot. This service improved communication between the press, emergency services, and the public by offering regular updates from the Oslo police department. The Oslo-Pilot won the Flavius-prize and Innovation of the Year by the Norwegian Online News Association (NONA) in 2022 and has gained international attention in Denmark and Poland. Read more here.

We at iMatrics are not only proud but also motivated to work with such brave, creative, and socially aware organizations. Their awards at the International News Media Association (INMA) Global Media Awards are truly deserved, and we are eager to see their future achievements. Congratulations, and well done to all!

Well done to all!