Celebrating Publication

I’m thrilled to announce that our latest whitepaper, titled “Measuring the impact of assortment change in retail stores using the synthetic control method,” has been successfully published in the prestigious International Journal - Journal of Business and Retail Management Research after rigorous peer reviews.

?? About the Whitepaper: The paper offers an innovative method for evaluating the effects of assortment changes on retail store revenue, employing the Synthetic Control Method (SCM) with Lasso regression. In response to the limitations of randomized control trials for large-scale interventions, we propose a unique approach using Lasso regression to build synthetic control groups from comparable stores in competitor retailers. This innovative technique overcomes the obstacle of absent control data within the same retailer. We meticulously analyzed experimental results, theoretical models, and practical implications. The paper provides a comprehensive overview, making it an essential read for anyone interested in designing experiments especially when controlled experiments are not feasible.

?? Peer Review Process: Peer review is the gold standard for scholarly work. Our whitepaper underwent multiple rounds of scrutiny by experts in the field. Their constructive feedback helped refine our content, ensuring accuracy, clarity, and relevance. We’re grateful for their invaluable contributions!

?? Access the Whitepaper: You can access the full whitepaper here.

?? Acknowledgments: A big shoutout to my team-mates Nidhin Chandrasekharan Safil P M , collaborators, and the journal’s editorial board whose commitment to advancing scientific knowledge is commendable!

Let’s continue learning and sharing knowledge! ??

Madhur Bhatia Vijoe Mathew Sajith Kurup David Almeida Marina Falcón Santiago Di Ció Anthony Berry Pablo Panizza Young Benjamin Ardila Manuel Martínez Zamora Rafael Pacini Gabriel Filipecki Martins Luis Alberto Veronesi Jo?o Jorge Sanchez Arenas Daniel Cassiano Daniel Ingram Katie Almas Eon Alers Stephan Botha Lorraine Steyn Guilherme Pereira Pinto Deepesh Singh Aditya Nanda Suvodip Baksi Shankar Ganesh Arun Jacob Mathews Pavan Mahadeva Nitesh Bhardwaj Guru Raja Srinath Sivalenka Aditya Raj Gaurav Mahajan