Celebrating Our 5 Year Anniversary - Day 1 of 5

… and what a ride it has been:

• starting with the classic array of startup challenges, i.e. building a client base, operations, a tech platform, …
• 18 months of COVID with no new business coming in the door.
• onboarding nearly 900 Fractional Sales Leaders to our roster.
• scoping and negotiating fractional assignments with over 1,500 Owners, Founders, and CEOs.
• 3 rounds of re-branding while staying true to the core mission.
• developing and continuously improving our own matching software.
• exploring and testing the breadth of lead gen methods and providers.
• building an ecosystem of trusted and strategic partners.
• sharing the joy of matchmaking between two cofounders, Henning Schwinum and Tim Kelley, and three partners, Andrew Miller, Lisa Winberg, and Courtney Pounds.

And heartfelt gratitude to everyone who supported us in many ways over the years. To celebrate the anniversary, we are running a series of daily postings and articles this week, sharing more of our story.

Day 1: Founding Story

Investing in Sales Leadership Capital is the cornerstone of growth!

As former Sales Leaders, we understand the transformative power of effective sales leadership. Our founder, Henning Schwinum, experienced this firsthand after 25 years of building and leading sales teams. Post his last corporate role, he aimed to become a Fractional VP of Sales or CSO but faced challenges due to limited connections with key industry players like Founders, Owners, CEOs, VCs, and Private Equity firms.

Searching for a specialized agency to bridge this gap proved futile—most focused on the entire C-suite, with a bias towards CEOs, COOs, and CFOs. Sales leaders were often overlooked.

Recognizing this gap, Henning pivoted and launched Vendux LLC , a matchmaker exclusively for Sales Leadership roles. Today, Vendux boasts a pre-vetted roster of nearly 900 executives across the US and Canada, ready to drive growth as fractional sales leaders.

Are you ready to invest in your Sales Leadership Capital? Connect with Vendux and harness the expertise of seasoned sales leaders to accelerate your growth journey.