Celebrating Our 2023 Summer Intern Class

Celebrating National Intern Day, we at MikeWorldWide wish to shine a light on our incredible interns who have helped in the research efforts of this newsletter that proudly reaches over 6,000+ subscribers. Whether its conducting spot research on fresh digital trends or helping decode emerging platforms like Threads, the research efforts conducted by this group played a big role in shaping issues on topics like the launch of GPT's Code Interpreter or the impact of Reddit's Blackout on Google Search .

As we sail into the second half of the year, we invite you to savor predictions from the innovative minds of the digital generation driving the trends you read about here. Happy National Intern Day!

Name: Josh Johnson

School (Major): American University M.A. in Strategic Communication; Concentration in Digital Communication Strategies & Analytics Candidate

What was your favorite thing about MikeWorldWide this summer? My favorite thing about MikeWorldWide this summer is that we all get to see firsthand how digital marketing and public relations work together, especially with new platforms and changes in current ones happening. The learning experience, along with meeting new people, is excellent.

What is one prediction you have about digital media as we head into the second half of the year? Digital media will keep evolving, and the competition between platforms will continue. We saw the development of Threads, and now Twitter rebranded itself as “X,” so this trend will continue, AI will be something to watch, and regulations will be on the table for them.

Name: Shana Wu

School (Major): New York University, Media Culture and Communication Major and Studio Art Minor

What was your favorite thing about MikeWorldWide this summer? Working on the group project and building lasting friendships along the way.

What is one prediction you have about digital media as we head into the second half of the year? I predict that social media platforms will evolve to fit the consumer's desire for authenticity. The popularity of Tiktok and the emergence of Meta's Threads as a Twitter rival displayed users' dissatisfaction with platform limitations and opened up the possibility of converting users who are increasingly discontent with the performative nature of social media to platforms that facilitate more honest, less polished discourse.

Name: Justyn Chapman

School (Major): MA Music Business, New York University

What was your favorite thing about MikeWorldWide this summer? This is my second year here and I feel like I never left. Thanks to the welcoming family at MWW that continues to teach me so much about this industry.

What is one prediction you have about digital media as we head into the second half of the year? As we enter into the second half of 2023, I believe we will see a rise in the consumers controlling the narrative. The controversial changes with Twitter and consumer commentary on issues around algorithms are two of the biggest pieces of evidence that show us that social users care about the way social platforms run their business and their opinions will have a greater share of voice in future decisions.

Name: Isabelle Ernst

School (Major): High Point University, Marketing Major (2023 graduate)

What was your favorite thing about MikeWorldWide this summer? I have loved working under the amazing people at MikeWorldWide while rotating throughout the digital team learning how they work alongside clients.

What is one prediction you have about digital media as we head into the second half of the year? I think as we head into the second half of the year, digital media will become more AI focused due to the rapid growth over the past few months. The constant evolution of new tools in the digital space will enhance the way that media is consumed by customers and portrayed by brands.?

Name: Claire Blose

School (Major): Loyola University Maryland, Communications Major (2023 graduate)

What was your favorite thing about MikeWorldWide this summer? My favorite thing about MWW this summer has been learning from all the amazing people here and gaining first-hand experience in the digital marketing industry.

What is one prediction you have about digital media as we head into the second half of the year? I think that as we head into the second half of the year, digital media is going to shift towards a less is more approach. I think people are going to become overwhelmed with the plethora of new social media platforms and opt to stay with what they know instead of joining a bunch of new platforms.