Celebrating National Black Business Month: Recognizing the Vital Contributions of Black-Owned Businesses

August is National Black Business Month, a time dedicated to celebrating the achievements and contributions of Black entrepreneurs and business owners. We are committed to promoting diversity and inclusion within the clean energy sector and beyond, understanding the importance of supporting and uplifting Black- and Women-owned businesses, especially those that are leading the way in innovation and sustainability.

We’d like to take this opportunity to recognize one of our valued agency partners in the clean energy sector, a distinguished Woman- and Black-owned business: The L3 Agency and Larvetta L. Loftin . The L3 Agency (L3) is a full-service marketing and communications firm, dedicated to leveraging relationship-building, cultural sensitivity, diversity, and authenticity to grow businesses and develop long-lasting relationships.

With over 50 years of combined experience in marketing and public relations, L3 seamlessly leverages relationships and insights to help tell their clients’ stories—with clean energy clients becoming a large part of their portfolio. Recently, Equinox Creative 's Owner/CEO, Kelly Mulder , had the opportunity to hear from Founder and Owner of L3, Larvetta Loftin, during a video shoot for one of our mutual clean energy clients. Watch as Larvetta shares her excitement about the future of energy and L3's role in it in this video clip shot and produced by Keen Eye Media.

Supporting Black-Owned Businesses

We wanted to highlight some great resources about supporting Black-owned businesses. Since the L3 team is prolific in their content creation and promotion, let’s get their take. They share excellent social media content, an intriguing weekly podcast Black Businesses Matter, relevant and informative blog posts, their Deets Digest quarterly newsletter, and more!

In addition to their Black Businesses Matter podcast, check out L3’s blog post from this past May: Supporting Black-Owned Brands Beyond Black History Month. I’ve provided some quick excerpts below, but I encourage you to read the full article and sign up to receive content from them.

Excerpts from: Supporting Black-Owned Brands Beyond Black History Month by?The L3 Agency |?May 30, 2024

• Consumers can prioritize research and stay informed about each brand’s narrative and ownership. By consciously choosing to support Black-owned businesses, you actively contribute to fostering diversity and economic empowerment within your community.
• Businesses can support Black businesses in a multitude of ways that boil down to two actions:?Amplify, and Partner?
• Community support and advocacy are essential for sustaining Black-owned businesses year-round. Increased visibility resulting from community support allows Black-owned businesses to reach broader audiences beyond their immediate community.

Share Your Success Stories

In the spirit of Black Business Month, we want to hear from you! We invite everyone, but especially those in the clean energy sector, to share Black entrepreneur and business owner success stories.

Let’s amplify the experiences and achievements of Black-owned businesses and help motivate others to work toward a more inclusive and innovative industry.

Share your story in the comments or on a platform of your choice!?

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Imagery and Videography provided by: The L3 Agency

• Photo by: Jam-tik Marketing
• Video by: Keen Eye Media