Celebrating my 10th SADAVERSARY!

Today marks a whole decade since I started at SADA (Can’t believe it!). It’s been an amazing journey starting out as the first marketing lead of a family-owned 52-person company with one office to now a CMO of Marketing and Alliances team of 40 people and almost 1000 strong across 3 continents. I’m so thankful for Tony Safoian Annie Safoian and Hovig Safoian for the opportunity to be part of the success story they have curated and for entrusting me to build the SADA brand. I’m so proud of what we have built together. So much sweat equity, some tears, tons of laughter, and amazing memories created (some epic parties and mermaids we will always remember - IYKYK ;-)) with some of the world's most talented, dynamic and hardest working people.?

I never imagined I would stay at SADA for this long. I’m often asked WHY have you stayed so long? (Marketers normally rotate every 2-4 yrs) Well, here’s my answer…

• SADA has been at the forefront of cloud technology and still one of the fastest growing cloud partners in the economy. This keeps me on my toes and always learning about what’s new, what’s next and how do I stay ahead of it.?
• I’m surrounded by some of the smartest and kindest people in the world. They inspire me, challenge me, motivate me and support me. Embraced with an outstanding leadership team, I’m in awe of each and every one of them. Thank you Tony Safoian Dana Berg Miles Ward Orkideh Shahidi Lusine Yeghiazaryan Patrick Monaghan Sandy Hogan Michelle Ambrose Special shout out to my OG’s Orkideh Shahidi and Joe Kosco !
• I’m proud to lead a creative and diverse team of marketers I get to work with everyday. We’ve built a marketing engine that is the envy of others in our ecosystem and we continue to set the bar high year after year with our award-winning campaigns, our memorable events like SADA IMPACT, and content creation that continues to provide value to our customers, partners and the entire ecosystem THANK YOU to my outstanding team Lincoln Graham-Lee Elissa Robins Stephanie (Meyers) Krivacek Kristina Arsenian Robyn Shanks-McInnes Erin Metcalfe Emily Raisch Samantha Rowe Evan Kossman Chuck Erickson Holly Hunnicutt Ryan Boudinot Swathi Sridhar Narmeen Fazwani, MSc Nare Hovhannisyan George Heras Derek Hαndovα Justus James-Gullette Hannah Whitmore Jamie Skigen Maddie Planetta Anastasia Ageeva Tyrell Walker Bibin Babu
• I’ve had the opportunity to pilot new and exciting programs within SADA and set them up for success - including our channel and alliances strategy.? We launched the SaaS Alliance Program two years ago which has grown to almost 60+ partners driven to success by an incredible team of Alliance Account Managers. Thank you team for your contribution to making this program a huge success - Michelle D'Aquino Amanda Brown Theo Wise Cara Manzanillo Aitan Menash Dhwani Rao Eric Alfano Jon Lee Megan Ross Victoria Steeves Andrew Meyer Shoutout to Nikki Harley for helping set the right foundation for this program.
• Transforming customers and entire industries is exciting to me and I get to experience it firsthand. Drive Purposeful Impact is one of our Core Values and one that drives me every day.?
• Corporate culture is key to why people want to come work at SADA and why they stay. I’m so proud and honored to be part of a company that focuses on DEI not because it’s a hot topic but because they (we) believe in it at our core and have since the very beginning. With Tony Safoian setting the tone, leading with empathy and being an ally, I’ve felt supported, heard, respected and inspired.?

The past decade hasn't always been rosy. We’ve had our battles and held each other accountable. But we’ve committed to each other as a team, always with respect and good intentions. We’re a better team, better leaders dedicated to taking this company to the next level with SADAians always being a priority.

As we now reach a pivotal year with strategic changes in our GTM strategy, I’m excited about this next chapter and the bold moves we’re making. The next stage of sweat (and probably some tears along the way) is part of the journey as we take the SADA brand global in new markets in EMEA and APAC.?Weaving fun, laughter and camaraderie into the mix is a must! I can’t wait to grow the team globally and set them up for success.

I LOVE what I do as a marketer and as a leader. Continually evolving, learning, adapting and improving my craft and becoming a better human, a better colleague, a better leader, and a better friend along the way. I aspire to leave a positive impact on SADA and my team, and with everyone I work with, lead and mentor. Thank you for the impact you’ve made on my life, I’m forever grateful.?