Celebrating Lunar New Year: Traditions, Fireworks, Culinary Delights, and Why It’s Good For Connecting Brands to Culture

• Lunar New Year is a colorful and vibrant celebration also called the “Spring Festival”?
• The Lunar New Year date changes each year.?
• The color red is considered a lucky and “happy” color red is a symbol of luck, joy, good energy, and passion?
• Lion dances, acrobats, and culinary delights are part of the entertainment. ?
• Each year has a zodiac animal assigned to it. 2024 is the?Year of the Dragon.

Are you planning to celebrate Lunar New Year? This is a big opportunity for your brand to join this colorful and vibrant celebration and capture this huge market. Let’s dive in.? ?

The Business Opportunities Behind the Lunar New Year??

Understanding the significance of the Lunar New Year can open up lucrative business prospects. Renowned fashion labels such as Gucci, Prada, Fendi, and Louis Vuitton are actively participating in the festivities to seize a share of the market.

Embrace this festive occasion that symbolizes camaraderie, diversity, and good fortune. It marks your initial significant chance of the year to express appreciation and affection towards your employees, partners, and clients who are part of East and Southeast Asian cultures.

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¨ Lunar New Year celebration is the most important holiday in the biggest luxury market. And, it is fundamental to get the marketing campaigns right. ¨ (Forbes)?

How do you celebrate Lunar New Year??

The Lunar New Year celebration has over 2,000 years of tradition, including house-cleaning, New Year shopping, crafts and decorations, the worship of the ancestors, and the reunion dinner.??

On Lunar New Year’s Eve, people eat auspicious foods: Dumplings, Fish, oranges…etc, because dumplings look like gold yuan bao (ancient money), the word for fish in Chinese, (鱼) sounds like ‘surplus’, and the word for orange (桔) in Chinese sounds like “fortune/luck”?

Red envelopes are given out from older to younger, bosses to employees, and leaders to underlings. These are filled with money – and symbolize good wishes and luck for the new year ahead.?

Much like the tradition of lighting fireworks on the 4th of July, during the Lunar New Year, people set off numerous fireworks to ward off evil monsters. This vibrant celebration not only serves as a symbolic act but also presents a significant chance to come together with clients, partners, and employees, fostering reconnection and celebration as the new year begins.

Incorporating elements such as fireworks, lion dances, music, paintings, clothing, red envelopes, decorations, acrobats, and culinary delights can contribute to creating a captivating event experience that embraces and celebrates this rich cultural tradition.

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What do people eat at Lunar New Year Festivals?

Culinary delights play a crucial role in Lunar New Year festivals, with a variety of traditional foods enjoyed during the celebrations. For instance, Laba porridge, Laba tofu, and noodles are commonly consumed during the Laba Festival. Additionally, the reunion dinner features dishes with auspicious meanings, including fish, dumplings, Nian Gao (sticky rice cake), and spring rolls.?

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Planning Lunar New Year Events??

When planning Chinese Lunar New Year events, it's important to consider certain beliefs and taboos. For instance, it's advisable to steer clear of using words with negative connotations, refrain from breaking items, avoid cleaning or sweeping before the Spring Festival, and be cautious with the use of scissors, among other considerations.

As experts in planning diverse and inclusive events and members of the Asian American community in Los Angeles, California, we will help you plan an impactful Lunar Year event experience and kick off the year re-boosting your team’s energy.?

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?Want to start planning your Lunar New Year event?

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If you are planning to celebrate Lunar New Year in Los Angeles California or any other place in the country, give us a call. Our team will handle the details and you can focus on the celebration.???

?Give us a call or shoot us an email.??

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