Celebrating International Women's Day!

What is Gender Lens Investing?

Normally, when investors choose a stock to put their money into, they’re rarely considering whether or not the company

• is led by women or owned by women.?
• empowers women and promotes gender equality?
• sells products which improve the lives of women and girls.?

That’s what gender lens investing is all about. Jingjin Liu, is the CEO and Founder of ZaZaZu, which is a company that empowers women to remove any self-limiting beliefs. Jingjin and I sat down for a chat discussing this topic on the latest episode of Teatime Tuesday. It was so good to meet her and I was really intrigued by some of the examples she brought up. Read on to find out more.?

Removing Bias

Jingjin tells me a story during the interview about how she underestimated a company that was pitched to her by a female because she was biased towards men when evaluating startups. How can one remove bias? Jingjin explains:

• Do the research
• Meet new people and broaden your perspective
• Crunch the numbers

Women led companies are actually outperforming male led companies on the S&P 500. So what’s the secret sauce? When women are leading companies, or diversity is added into the workplace for that matter, these companies tend to perform better.?

By Women, for Women

In an example that Jingjin discusses, she mentions that there was one company led by females which clearly addressed an issue that females have. These women created the company to address this issue and sell a product that would help women. They were able to put themselves in the shoes of women who may experience that issue, and their product sold well. Jingjin further explains during the interview that it’s never too late for women to

• Break the mold
• Pick themselves
• Celebrate their achievements

If women and their achievements want to be more celebrated, then these women need to promote their achievements. Jingjin explains that the removal of bias is key and that women too can pitch confidently so that they can find the investment they need if they want to start or build their own company.?

Jingjin sums up by stating that in order for a world to exist in which there are equal opportunities, she advises women to start investing.?

Thanks so much for coming down to our studio Jingjin! I really enjoyed my time interviewing you.?

Please watch the full interview:

https://www.youtube.com/watch?v=rXbrV_W0UKo

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