Celebrating International Coffee Day: Honouring Our Coffee Community

As we unite to celebrate International Coffee Day on October 1st, I want to take a moment to express my heartfelt gratitude to all the stakeholders who play a vital role in enhancing the coffee ecosystem in India. The journey of coffee production - from the farms to our cups - is a collective effort, and today, we acknowledge and celebrate each of you who contributes to this thriving community.

?This year, as part of our commitment to the global coffee community, we are excited to join the mission of the International Coffee Organization. We are eager to celebrate this mission together! The hashtag #ICD2024 campaign advocates embracing collaboration and collective action, which is vital for achieving our shared goals. Collaboration, from farm to cup, is essential to the ICO’s mission of promoting sustainability, supporting coffee farmers, nurturing a balanced market, and ensuring the satisfaction of conscientious consumers.

?First and foremost, I extend my sincere thanks to the Coffee Board of India for your invaluable support. Under the visionary leadership of Dr. K.G. Jagadeesha, IAS, the CEO & Secretary of the Coffee Board, your steadfast commitment to promoting and developing the coffee sector has been instrumental in elevating the quality and global recognition of Indian coffee. Your initiatives are paving the way for India to emerge as a significant player in the international coffee market, known for producing high-quality coffee that caters to the diverse tastes of consumers worldwide.

I also want to express my deep appreciation to the AIC-CCRI for the guidance and incubation support you provide to startups and entrepreneurs in the coffee industry. Your assistance has been a beacon of hope for many, enabling us to navigate the complexities of the market and foster innovation. The resources, mentorship, and networking opportunities you offer empower us to build sustainable and thriving coffee businesses that contribute to both local economies and the global coffee landscape.

As I work on building Mountain Brewed Coffee, I want to reiterate my commitment to strengthening our brand and making it synonymous with high-Octane Robusta coffee. I am dedicated to spreading awareness of the functional benefits that this exceptional coffee offers, ensuring that consumers understand the unique qualities and advantages it brings to their daily lives. I sincerely thank my customers and partners for their vital support in shaping Mountain Brewed Coffee into a growing brand today.

?At Mountain Brewed Coffee, we take immense pride in our Robusta coffee sourced from the lush landscapes of Wayanad, Kerala. With the prestigious GI Tag and recognition as an ODOP (One District One Product), we are committed to promoting not only the unique flavours of our coffee but also the rich heritage and culture of our region. This recognition reflects the hard work of our farmers, whose dedication and passion for coffee cultivation ensure that we deliver the finest quality to our customers.

?Additionally, I want to emphasize the importance of export-quality coffee from India. As we continue to enhance our production processes and uphold stringent quality standards, we are positioning Indian coffee as a sought-after choice in the global market. The distinct flavour profiles and aromatic qualities of Indian coffee, especially our Robusta, are gaining appreciation from coffee connoisseurs around the world. This success is a testament to the collective efforts of farmers, processors, exporters, and quality assurance teams dedicated to excellence.

On this special day, let us celebrate the hard work and dedication of everyone involved in the coffee supply chain. Together, we are not just cultivating coffee; we are nurturing a community and contributing to the economic development of our regions. The spirit of collaboration among stakeholders sets the Indian coffee industry apart, and it is this synergy that will drive our success on the global stage.

?As we raise our cups to toast this wonderful beverage, let us also toast to the vibrant coffee community that makes it all possible. Here’s to more collaborations, innovations, and a future filled with rich flavours and endless possibilities.

?Happy International Coffee Day!

?May we continue to brew connections and cultivate a legacy of quality and sustainability in the coffee world.

?#InternationalCoffeeDay #ICD2024 #CoffeeCommunity #RobustaCoffee #Sustainability #MountainBrewedCoffee #Collaboration #CoffeeBoardOfIndia #AICCCRI #QualityCoffee #GI_Tag #ODOP