Celebrating the Inaugural World Enablement Day Monday, June 10th, 2024
June 10th, 2024, marks the first-ever World Enablement Day (WED)
This is a significant moment for more than 300,000 revenue and sales enablement professionals around the world, and subsequently, for us here at Seismic. WED will celebrate the rapid growth and essential role of enablement.
Consider this newsletter your official invitation to celebrate the new holiday with us. The following paragraphs share insights about the broader enablement industry and reveal a few exciting plans and resources to mark the occasion.?
With World Enablement Day, we aim to:
Let’s dive in!
Why World Enablement Day 2024 matters?
One small detail we haven’t mentioned yet is that the Seismic team actually invented World Enablement Day. Wondering why we did it??
The idea behind this new holiday is simple: Enablement has been on the rise for the past two decades. Modern enablement’s roots were planted back in 1999, when sales consulting firms began to uncover a sales execution problem. Too often, organizational red tape and roadblocks prevented sellers from focusing on what they were hired to do: sell. Even still, enablement’s adoption was slow in the 00s and early 10s. A mere 3,233 LinkedIn users held sales enablement jobs in 2017. But fast forward to today, and more than 300,000 professionals worldwide have enablement in their title or job description — a 9,000% jump in just seven years.
Today, the category is estimated to have a $5 billion USD global market valuation with expectations to grow to $13 billion USD by 2030.
Enablement is essential for modern go-to-market functions — and it’s only becoming more important with each passing year. Our findings in the 2024 Generation Enablement Report: The Rise of Enablement’s Influence confirm this:
Plus, 93% of enablement tech users noticed an increase in demand for strategic and effective enablement over the last three to five years. 38% of these users report a significant increase.
The bottom line is this: Enablement is essential for business growth, and it deserves a day to celebrate the impact of the practitioners working in this critical, evolving field.
Recognizing the heartbeat of successful businesses
Enablement professionals are the unsung heroes breaking down silos and delivering exceptional experiences for customer-facing professionals, and ultimately, your buyers. They represent the difference between “good enough” and the greatness that drives growth.?
With enablement here to stay, Seismic continues to be a trusted, go-to resource for leading enablement professionals. Let WED be the boost you need as we head into the second half of 2024.?
How to celebrate the inaugural World Enablement Day
There are several ways you can commemorate the first-ever WED and make it a day of impact and celebration for yourself and the broader enablement community. Here’s how you can get involved:?
Let’s build excitement, bring this community together, and make this first-annual WED unforgettable!?
Empower your team with these helpful enablement resources
In the meantime, you don’t have to wait until World Enablement Day to get the latest insights on enablement.?
Here are some more compelling highlights from our 2024 Generation Enablement report:?
Happier at work and more successful in their field — what’s not to love about sales content management software?
Ready to embark on your own enablement journey? We’ve pulled together a collection of valuable resources to boost your enablement game:?
These will give you a head start on your journey ahead. Now the countdown begins.?
Get ready to celebrate World Enablement Day ???
World Enablement Day is right around the corner, and we couldn’t be more excited to celebrate with you.?
So mark your calendars, join the celebration, and explore the resources we’ve prepared to get you ready. Let’s make World Enablement Day an unforgettable experience on Monday, June 10, 2024!
Curious about Seismic’s sales content management platform??
If the World Enablement Day festivities have you feeling inspired to double down on your enablement efforts, we’d love to help you get started. Contact us today for a demo or a quick conversation with a member of our sales team.?