Celebrating Excellence: Project32 Wins Prestigious Award

In 2017, Project32 was founded with a vision to blend Saudi culture with global design standards and create brands that resonate on a global scale. Our mission was to elevate local businesses into international icons by embedding their unique stories into every design.

A Vision Comes to Life

Our journey began with a transformative rebranding initiative for "Naanie" Tea. By translating its rich cultural legacy into a modern, globally appealing identity, we proved that local authenticity could meet international standards. This project set the tone for our approach and laid the foundation for future successes.

Overcoming Challenges: The Remote Studio Revolution

Starting as a remote design studio was challenging. Success was often linked with large teams and prestigious office spaces, making our boutique, remote model face skepticism. A pivotal moment came during a pitch for a major healthcare initiative with the Saudi Ministry of Health. We showcased our ability to deliver high-quality work without a physical office, leveraging technology and flexible work practices. This success validated our approach and marked a turning point, proving that remote innovation can yield exceptional results.

Balancing Act and Entrepreneurial Advice

Balancing family and business has been rewarding. Our predominantly female team, many of whom are mothers, has shown incredible resilience. We implemented flexible working hours and open communication to accommodate personal needs. To aspiring entrepreneurs, especially women: embrace your unique strengths, build a supportive network, and seek guidance from mentors. Challenges offer valuable lessons and opportunities for growth. Make your journey impactful by staying true to your passions and values.

Crafting Local and Global Impact

Our work blends cultural insights with global design trends, setting new standards in design excellence. For example, our project with the Saudi Ministry of Health merged traditional cultural elements with contemporary design, creating a solution that resonated locally while meeting international standards.

Passion and Innovation

My passions for sports, travel, and technology drive our creativity. They inspire us to explore new boundaries in design. Experimenting with AI and augmented reality (AR) in recent projects allowed us to create interactive experiences that set new industry benchmarks.

Looking Ahead

Future branding will focus on personalization, digital agility, and cultural depth. Brands must tailor their messaging to individual preferences, adapt quickly to technological changes, and understand cultural nuances to connect meaningfully with consumers.

Leaving a Legacy

I hope Project32 will be remembered as a beacon of Saudi design excellence and an inspiration for future dreamers. As Walt Disney once said, “If you can dream it, you can achieve it.”

Join Us on This Journey

Connect with us as we continue our journey. Follow our updates, engage with our work, and join us on social media. Let’s inspire and support each other in the world of design.

Thank you for being part of this adventure. Stay tuned for what’s next!

— Walaa Alattas, Founder of Project32