Celebrating the evolving portrait of the All-American Family

I’m very excited to share our new HP Envy Photo All-American Family Portrait Campaign.

This campaign is grounded in insights from a 2,000-person study uncovering perceptions regarding what it means to be an All-American family and the role photo portraits have in the home. The data was then tested via a social experiment uncovering inherent unconscious bias and turned into a short film.

https://www8.hp.com/us/en/printers/envy-photo-printers/all-american-family.html

It reinforces the power of diversity, as well as, celebrates the emotional connection that comes from the power of printed photos.

We’re reinventing mindsets… one photo portrait at a time.